Marketing Manager

Benefits

Parental leave

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Non-birth-parent leave

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Family-building benefits

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• Adoption assistance: Not verified
• Surrogacy assistance: Not verified

Mental health support

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Relocation assistance

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Childcare support

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Learning budget

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Salary

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401(k) match

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Market context

U.S. role benchmark (BLS OEWS)

$93,011 U.S. median for this role

Projected growth (BLS Employment Projections)

+5.1% - Faster than average

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Schedule

Shift type

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Weekend work

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Application

Cover letter

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Assessment

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Deadline

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Where they hire

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About this role

Marketing Manager Remote US The Marketing Manager is a high-impact role within the Innovation Economy division of The Baldwin Group, focusing on high-growth emerging sectors including Technology and Cannabis. While our inbound marketing is currently strong, this role is essential for building out our outbound engine from the ground up. You will be responsible for creating the infrastructure that generates incremental lead pipelines. This role bridges the gap between creative marketing and strategic sales, requiring a leader who can manage complex Account-Based Marketing (ABM) efforts, high-level sponsorships, and digital funnels. A key component of this role is the implementation of AI-driven efficiencies and agentic workflows to scale our outbound motion without a linear increase in headcount. Principal Responsibilities: Outbound Marketing & ABM Orchestration ABM Strategy: Partner with sales leadership including Director of Sales to design and execute high-touch Account-Based Marketing campaigns targeting large enterprise accounts . Collateral & Copywriting: Lead the creation of tailored sales collateral, pitch decks, and personalized outreach copy that resonates with C-suite, Finance Execs and Founders Creative Management: Direct internal and external designers to produce high-quality visual assets for ABM sequences, ensuring brand consistency and high engagement. Funnel Building: Architect and optimize multi-stage lead funnels that guide prospects from cold outreach to qualified sales opportunities. Performance Media & Digital Acquisition LinkedIn & Display Advertising: Work with advertising specialists to optimize performance-based campaigns on LinkedIn and industry-specific display networks, focusing on precision targeting for the Innovation Economy. Landing Page Optimization: Create and manage personalized landing pages using

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