Customer Marketing Manager, EMEA

Benefits

Parental leave

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Non-birth-parent leave

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Family-building benefits

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Verification

Not verified last checked Jun 13, 2026

Salary

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401(k) match

Listed Source: EMPLR_CONTRIB_INCOME_AMT. source Last checked Jun 13, 2026.

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Weekend work

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Application

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About this role

Customer Marketing Manager, EMEA London, United Kingdom Overview This person helps move customers from confidence to championship by partnering with Customer Success and Product Marketing to improve onboarding experiences, accelerate time-to-value, and activate customers into the right product adoption and lifecycle motions, then embedding real customer outcomes into campaigns, sales motions, and expansion plays. The role blends customer storytelling, lifecycle activation, campaign execution, and revenue alignment. Key Responsibilities Customer Onboarding and Retention - Partner with Customer Success and Product Marketing to operationalize onboarding content and customer proof (welcome series, quick-start guides, onboarding webinars, adoption emails) that drives early product value. - Build and scale activation motions that move customers from first value to repeatable usage (e.g., use-case adoption campaigns, customer education moments, peer proof in nurture) in partnership with Lifecycle and CS teams - Create feedback loops with CS/RevOps to capture onboarding and adoption insights (common blockers, time-to-first-value patterns) and translate them into messaging, content, and enablement improvements Customer Expansion - Working closely with our Demand Gen Team to identify and execute campaigns that drive pipeline and customer innovation, grouping customers by expansion readiness and aligning campaigns to the needs of expansion-ready customer segments - Partnering with Sales and Customer Success to identify and prioritise high-risk accounts, aligning customer marketing plays to retention needs, renewal timelines, adoption gaps, and at-risk expansion opportunities. Customer Advocacy - Work with the Brand , Comms and EMEA Field Marketing team managing intake, prioritization, and execution of customer stories (video, written, testimonial, reference) - Project-managing

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