Manager, Business Analytics (Brand Marketing)

Benefits

Parental leave

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Non-birth-parent leave

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Family-building benefits

• Fertility benefits: Not verified
• Adoption assistance: Not verified
• Surrogacy assistance: Not verified

Mental health support

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Relocation assistance

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Childcare support

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Learning budget

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Verification

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Salary

$150K-$180K not verified - source not recorded; timestamp not recorded

401(k) match

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Market context

U.S. role benchmark (BLS OEWS)

$111,944 U.S. median for this role

Projected growth (BLS Employment Projections)

+13.7% - Much faster than average

47% above the BLS role benchmark for data and ml aggregate.

Matched to SOC 15-1252 - Data and ML aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Schedule

Shift type

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Weekend work

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Application

Cover letter

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Assessment

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Deadline

Not stated

Where they hire

State eligibility is not yet verified.

About this role

Manager, Business Analytics (Brand Marketing) Boston, MA RESPONSIBILITIES: - Own the end-to-end brand measurement strategy across awareness, consideration, perception, and upper-funnel impact, ensuring alignment with WHOOP's broader growth objectives. - Build and execute a “test and learn” measurement roadmap aligned to Brand Media goals, driving continuous optimization and learning. - Lead measurement efforts across media effectiveness, brand health, and consumer behavior to inform investment decisions and future planning. - Oversee integrated campaign performance analysis across media channels, creative assets, and downstream business metrics, connecting brand spend to member growth and long-term value. - Demonstrate strong command of media concepts, metrics, and media plan execution, serving as a thought partner to the Brand and Media teams. - Evaluate and manage external brand media data partners, identifying innovative approaches to strengthen WHOOP's measurement capabilities. - Translate survey data, media performance, web behavior, and conversion trends into clear, executive-ready insights and recommendations. - Manage, mentor, and develop analysts, fostering a culture of analytical rigor, strong storytelling, and high performance. QUALIFICATIONS: - 6+ years of experience in Analytics, with direct experience in a consumer business preferred. - A self-serve player-coach; able to take broad business questions, wrangle appropriate data, quickly isolate and model key insights, visualize results and communicate actionable recommendations. - Clear, concise communicator with a bias for action. - Demonstrated success in influencing senior stakeholders on strategic direction based on data-driven insights. - Proficiency in SQL; experience with dbt, Snowflake and/or similar platforms. - Highly adept at leveraging AI tools to increase

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