Brand Manager

Benefits

Parental leave

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Non-birth-parent leave

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Family-building benefits

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Relocation assistance

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Childcare support

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Learning budget

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Verification

Not verified last checked Jun 13, 2026

Salary

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401(k) match

Listed Source: EMPLR_CONTRIB_INCOME_AMT. source Last checked Jun 13, 2026.

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Schedule

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Weekend work

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Application

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Deadline

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About this role

Brand Manager Hong Kong Brand Manager Hong Kong (On-site) RESPONSIBILITIES Essential Functions & Accountabilities: Deliver the annual budgeted sales, hit strategic business goals and marketing KPIs in collaboration with other departments. Responsible for managing the CooperVision brands (Daily Contact Lens of Sphere/Toric/Multifocal) for the purpose of brand building and demand generation. Involving in brand marketing and customer marketing activities, such as advertising, in-store visibility, store motivation, trial activation, sell-through program, etc. Localization of regional initiatives and translate these into executable & measurable local campaigns. Formulation of channel & customer strategies with programs that positively impact customers as well as the wearer's shopping/purchase experience to grow CV Hong Kong's sales, share and preference as a trusted supplier. Lead and drive category growth with customers through key strategic pillars of gaining new wearers, reducing dropouts and extending wearers' lifecycle. Set measurable campaign KPIs and evaluate effectiveness. Partner with Sales and Professional Affairs to engage Eye Care Professionals. Plan and lead new product launches with local, regional and global counterparts. Involved in forecasting and budgeting of product sales and A&P in relation to marketing/events during the product cycle to ensure maximum effectiveness. Analyze market audit data & customer data and establish strong relationship with customers to gain customers insights Liaise with different vendors and agencies for marketing and customer campaigns design and roll-out Travel: Occasional travel (5% of time) to attend regional meetings and external conference. QUALIFICATIONS Qualifications Knowledge, Skills and Abilities: Result-oriented, ambitious, with strong sense of ownership, analytical and presentable Good

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