Senior Marketing Performance Analyst

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About this role

Senior Marketing Performance Analyst Livingston, NJ / New York, NY / Sunnyvale, CA / San Francisco, CA / Bellevue, WA CoreWeave is The Essential Cloud for AI™. Built for pioneers by pioneers, CoreWeave delivers a platform of technology, tools, and teams that enables innovators to build and scale AI with confidence. Trusted by leading AI labs, startups, and global enterprises, CoreWeave combines superior infrastructure performance with deep technical expertise to accelerate breakthroughs and turn compute into capability. Founded in 2017, CoreWeave became a publicly traded company (Nasdaq: CRWV) in March 2025. Learn more at www.coreweave.com . What You'll Do: As a Senior Marketing Performance Analyst, you will be the architect of our measurement strategy. You won't just report on what happened; you will define the "why" and "what's next." You will partner with Growth, Events, and Ops teams to build and expand a cohesive metrics framework that tracks the buyer's journey from the first digital touchpoint to a closed-won deal. Your mission is to ensure every dollar spent on events and digital tactics is measurable, optimized, and aligned with our long-term revenue goals. About the role: - Metrics Framework & Taxonomy: Partner with Marketing Operations, Growth, and Demand Gen teams to define KPIs, performance frameworks, reporting hierarchies, and custom attribution models to determine marketing's impact. - Goal Setting & Forecasting: Lead the annual and quarterly targets setting process. Use historical conversion data to build "reverse funnel" forecast models that tell us exactly how much traffic and lead volume is required

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