Technical Program Manager, Marketing Technology

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About this role

Technical Program Manager, Marketing Technology San Francisco, CA | New York City, NY About Anthropic Anthropic's mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems. About the Role As a Technical Program Manager for Marketing Technology, you will lead our Marketing Mix Modeling (MMM), incrementality testing, brand measurement, and marketing data infrastructure programs. You'll orchestrate complex, cross-functional initiatives spanning vendor partnerships, data infrastructure, experimentation design, and stakeholder alignment to build world-class marketing measurement capabilities for Anthropic's growth. You'll serve as the central coordinator between Data Science, Growth Marketing, Brand Marketing, Product, Engineering, Data Infrastructure, Privacy, Finance, and external partners including MMM vendors, media platform partners, and agencies. This role requires someone who can navigate technical complexity, drive alignment across diverse stakeholders, and translate between business strategy and technical execution across both performance and brand measurement. As the program lead for our measurement infrastructure, you'll be responsible for delivering our MMM proof-of-concept, establishing ongoing experimentation frameworks, designing and executing brand lift studies, leading the strategic assessment and migration of infrastructure, and building the operational foundations that enable data-driven marketing investment decisions at scale. Responsibilities: - Marketing Measurement Intelligence : Lead end-to-end program management for MMM proof-of-concept execution, and transition to production operations. Design and execute comprehensive incrementality testing programs including

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