Senior Frontend Engineer

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About this role

Senior Frontend Engineer Tel Aviv Yotpo is leading the next era of trust and loyalty in eCommerce. With AI-powered Reviews and Loyalty solutions, we help brands turn browsers into customers and customers into advocates. Through deep integrations across the eCommerce ecosystem and the trust of over 30,000 global brands, Yotpo delivers seamless omnichannel experiences that increase conversion, strengthen customer relationships, and drive profitable, long-term growth. Your Mission at Yotpo As a Senior Frontend Engineer, you are the architect of the first impression and a leader in technical execution. Your mission is to define and build highly responsive, intuitive web experiences that set the industry standard for usability and speed. You will leverage and guide the team in modern React architecture best practices, ensuring that every interaction feels instant, every pixel serves a purpose, and our customers enjoy a frictionless, performant product experience at massive scale. You aren't just implementing designs; you are engineering the high-performance engine that powers our customer experience, obsessed with delivering a high-quality, "snappy" UI at scale and mentoring others to do the same. Key Responsibilities - Modern Stack Architecture & Leadership: Architect, build, and lead the implementation of production-grade applications using Tanstack / Next.js and advanced React patterns to deliver optimized, scalable, and maintainable user interfaces. Act as a subject matter expert for the frontend stack. - Performance Obsession & Ownership: Own the "Speed Index" across multiple applications. You will proactively define, measure, and optimize Core Web Vitals (LCP, CLS, INP) and fine-tune bundle sizes to

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