Senior Data Analyst, CRM - Monopoly GO!

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About this role

Senior Data Analyst, CRM - Monopoly GO! ES - Barcelona, Spain Our Product Analytics team is looking for a Senior Product Analyst, CRM to join us on a fixed-term maternity cover contract supporting the CRM team on Monopoly GO! This role is ideal for an analyst who enjoys combining product analytics, lifecycle analytics, and player behavior insights to improve CRM campaigns, player engagement, and retention. You will work closely with CRM stakeholders to measure campaign performance, evaluate experiments, build dashboards, identify player segments, and recommend ways to improve the impact of CRM initiatives. Your work will help the team understand not only whether campaigns performed well, but why, and what actions should be taken next. At Scopely, we care deeply about what we do and want to inspire play, every day. Whether in our work environments alongside our talented colleagues, or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing, and innovating the mobile games industry, connecting millions of people around the world daily. Monopoly GO! is a global phenomenon and one of the most successful mobile game launches in history, captivating millions of players worldwide. What You'll Do - Analyze player behavior and CRM performance across campaigns, lifecycle journeys, segmentation, retention, engagement, and monetization - Measure the impact of CRM initiatives, including push notifications, in-game messages, inbox campaigns, offers, and lifecycle communications - Design and analyze experiments, holdouts, and incrementality frameworks to understand the true impact of

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