Senior Manager, APAC Marketing

Benefits

Parental leave

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Non-birth-parent leave

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Family-building benefits

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• Adoption assistance: Not verified
• Surrogacy assistance: Not verified

Mental health support

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Relocation assistance

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Childcare support

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Learning budget

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Market context

U.S. role benchmark (BLS OEWS)

$93,011 U.S. median for this role

Projected growth (BLS Employment Projections)

+5.1% - Faster than average

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Schedule

Shift type

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Weekend work

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Application

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Assessment

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Deadline

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Where they hire

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About this role

Senior Manager, APAC Marketing Japan - Remote / Home Office; Korea - Seoul Job Summary: We are seeking a Senior Manager, APAC Marketing to lead and execute regional marketing strategies across Hong Kong, Singapore, and Southeast Asia. This role will be responsible for driving brand awareness, accelerating customer acquisition, and improving retention across key APAC markets. This position plays a critical role in shaping APAC growth strategy, operating at both strategic and tactical levels. The ideal candidate will build and scale regional partnerships while optimizing existing marketing channels including influencers, social media, affiliates, media, and offline activations. This role requires close collaboration with cross-functional stakeholders internally, as well as external partners and agencies. Job Expectations: - Develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and retention across APAC markets (Hong Kong, Singapore, SEA) - Define and optimize paid media strategies aligned with business goals; negotiate media buys, explore new channels, and launch strategic partnerships to expand reach - Oversee end-to-end campaign execution, including promotions, localization, operations, customer experience, and in-market communications - Own relationships with local creative, media, PR, and influencer agencies to ensure strong regional relevance and performance - Analyze daily and weekly performance against sales and marketing targets; translate insights into actionable growth initiatives - Lead influencer marketing strategy, expanding and diversifying the regional creator ecosystem - Manage and allocate regional marketing budgets across channels to maximize ROI and efficiency - Plan and execute PR initiatives, brand activations, and events to strengthen market presence

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