Senior Strategic Planner

Benefits

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About this role

Senior Strategic Planner Brussels, Belgium ICF Next E&A creates meaningful, high‑impact communication campaigns for European and international audiences. Strategy sits at the heart of everything we do: our Strategic Planners work hand‑in‑hand with Creative, Content and Outreach teams to spark ideas, shape narratives and turn insights into powerful campaigns. We see strategists as idea catalysts - the ones who turn complex realities into clear direction, inspire creativity, and ensure that every campaign is grounded in genuine citizen insight. We are looking for an experienced Senior Strategic Planner to work on ambitious communication campaigns covering a wide range of EU policies and programmes , engaging diverse audiences across all EU Member States and beyond. Your Role As a Senior Strategic Planner, you will play a key role in shaping the strategic backbone of our campaigns, from insight to impact. Research & Insight Lead qualitative and quantitative research to uncover meaningful citizen and stakeholder insights Translate data into clear, actionable, evidence‑based insights that provide a strong “reason to believe” Act as the voice of the citizen / end user throughout the agency Strategy Development Develop communication and advertising strategies aligned with client objectives, brand positioning and EU policy contexts Turn insights into clear strategic narratives and creative briefs that inspire breakthrough ideas Ensure strategic coherence across channels, audiences and markets Collaboration & Creative Partnership Work closely with Creative, Content and Outreach teams to guide concept development and messaging Challenge, inspire and align teams to keep ideas focused, relevant and impactful Act as

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