Demand Generation Manager

Benefits

Parental leave

Not verified

Non-birth-parent leave

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Family-building benefits

• Fertility benefits: Not verified
• Adoption assistance: Not verified
• Surrogacy assistance: Not verified

Mental health support

Not verified

Relocation assistance

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Childcare support

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Learning budget

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Verification

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Salary

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Market context

U.S. role benchmark (BLS OEWS)

$93,011 U.S. median for this role

Projected growth (BLS Employment Projections)

+5.1% - Faster than average

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Schedule

Shift type

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Weekend work

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Application

Cover letter

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Assessment

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Deadline

Not stated

Where they hire

State eligibility is not yet verified.

About this role

Demand Generation Manager London | Hybrid | Remote We're building the next generation of employee benefits infrastructure. At Happl, we help global teams design, manage, and scale benefits that actually work for their people by using AI, across flex allowances, benefits, insurance, recognition, and wellbeing, all in one intelligent platform. Happl is backed by leading investors such as YCombinator, 6Degrees Capital, and more, known for backing leading companies such as Deel, Rippling, Airbnb, Coinbase, Dropbox, and most recently was awarded a place in the UK's top 100 startups for 2026. About the role As a Demand Generation Manager at Happl, you'll take the lead on how we generate and scale demand. This isn't just about running ads. You'll help build a performance engine that brings the right companies to Happl and turns interest into a qualified pipeline. From testing new channels to refining conversion journeys, you'll focus on what drives real commercial impact. You'll work closely with Sales, Product, and Leadership to align campaigns with our wider strategy, using data to guide decisions and continuously improve results. You'll help shape how we grow, and make sure our marketing spend works hard for the business. What you'll be doing - Owning Happl's paid acquisition strategy end-to-end, managing and scaling channels such as Google, LinkedIn, Meta, and emerging platforms to drive qualified pipeline - Managing day-to-day budget allocation across channels, dynamically shifting spend to hit MQL, SQL, and revenue targets - Continuously optimising campaigns, audiences, bidding strategies, and landing pages to improve

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