Lifecycle Marketing Manager — Owned Channels

Benefits

Parental leave

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Non-birth-parent leave

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Family-building benefits

• Fertility benefits: Not verified
• Adoption assistance: Not verified
• Surrogacy assistance: Not verified

Mental health support

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Relocation assistance

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Childcare support

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Learning budget

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Verification

Not verified last checked Jun 13, 2026

Salary

Not verified not verified - source not recorded; timestamp not recorded

401(k) match

Listed Source: EMPLR_CONTRIB_INCOME_AMT. source Last checked Jun 13, 2026.

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Market context

Median wage (BLS OEWS)

$93,011 national median

Projected growth (BLS Employment Projections)

+5.1% - Faster than average

82% above the BLS national median for marketing aggregate.

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Schedule

Shift type

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Weekend work

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Application

Cover letter

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Assessment

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Deadline

Not stated

Where they hire

State eligibility is not yet verified.

About this role

Lifecycle Marketing Manager — Owned Channels Cupertino, United States of America The Wallet, Payments, and Commerce (WPC) Marketing team is seeking a Lifecycle Marketing Manager to develop and expand worldwide customer acquisition and engagement programs. You will join our mission to create incredible customer experiences that educate and drive active use of Apple Wallet and associated products, such as Apple Pay. You will build marketing programs and campaigns across our On-device and Email channels to reach audiences throughout the entire customer experience. You will have a chance to create work that will reach national and global audiences. Our team is motivated, focused, and looking for the next great addition. Develop lifecycle marketing programs across digital channels, with a focus on in-app communications and email campaigns Develop new customer journeys and tests, establish performance benchmarks, and optimize communications Work closely with cross-functional partners including product, growth, creative, marketing enablement, and engineering teams Minimum Qualifications: Minimum 5 years experience executing lifecycle marketing campaigns through in-app and email channels Track record of designing and executing tests, analyzing results, and implementing improvements Experience driving results across cross-functional teams Demonstrated strengths in communication and collaboration Required: Bachelor's degree Preferred Qualifications: Familiarity developing communications within a product environment Background in mapping end-to-end customer journeys and identifying new touch points Ability to solve complex problems, and balance multiple stakeholders with a flexible approach and sense of humor Understanding of AI tools and interest in exploring how technology can improve our work

Read the full description at jobs.apple.com. FewerJobs shows a source-linked preview and links to the original posting.