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Senior Manager GTM Operations

Align Technology - London, United Kingdom – Remote/In-Office Hybrid

Posted Mar 3, 2026

Benefits

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401(k) match
Listed Source: EMPLR_CONTRIB_INCOME_AMT. source Last checked Jun 13, 2026.

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About this role

Senior Manager GTM Operations London, United Kingdom – Remote/In-Office Hybrid About the Role The Senior Manager, Go-to-Market (GTM) Operations will direct A-LIGN's investments in GTM effectiveness and manage functions essential to GTM productivity. In this role you will be responsible for strategic planning, execution planning, reporting, pricing strategies, sales process optimization, as well as sales compensation design and administration. You will directly support the Divisional Vice President, EMEA, and foster close working relationships with internal and external stakeholders to ensure the GTM organization's efficient operation and success. Reports to Divisional Vice President, EMEA Pay Classification Full-Time Responsibilities GTM Strategy & Planning Conduct segmentation analysis and provide strategic prioritization and investment recommendations Develop and implement Customer and Prospect Database ( CapDB ) strategy to optimize Customer Acquisition Cost (CAC) and accelerate growth Marketing Operations Drive marketing forecasting and investment strategy across channels, including SEM, SEO, AI Search, Field/Events, Partnerships, and Digital Deliver comprehensive marketing reporting on input and output metrics and KPIs Partner with the CGO, EVP Marketing, Director EMEA Marketing and Digital Marketing team to rationalize and maximize MarTech stack investments Optimize ad spend effectiveness and ROI in collaboration with the Digital Marketing team Create and maintain reporting frameworks to enhance marketing message effectiveness and testing strategies Sales Operations Coordinate and optimize sales reporting, forecasting, planning, and budgeting while ensuring quality, accuracy, and process consistency in all planning efforts Manage weekly bookings forecasts, pipeline reviews, and compliance processes Optimize sales processes and forecasting to improve predictability and minimize forecast variances

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