Sr. Specialist, Payer GTM

Benefits

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Family-building benefits

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Relocation assistance

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401(k) match

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Schedule

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Weekend work

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Application

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About this role

Sr. Specialist, Payer GTM Arlington, VA The Sr Specialist, Payer GTM is responsible for executing the payer go-to-market strategy and leading the end-to-end launch of payer contract products to drive practice enrollment. We are flexible with respect to geographic location, and the ideal candidate will be comfortable working remotely/work from home across US time zones. The Sr Specialist, Payer GTM is responsible for executing the payer go-to-market strategy and leading the end-to-end launch of payer contract products to drive practice enrollment. We are flexible with respect to geographic location, and the ideal candidate will be comfortable working remotely/work from home across US time zones. Primary Duties Strategy & Execution - Oversee and manage a portfolio of payer contract products from initial contract through go-to-market launch to drive practice enrollment, proactively anticipating potential challenges and implementing appropriate remedies. Oversee timelines, milestones, and deliverables from contract signature through in-market activation and ongoing growth measurement. - Develop, launch, and manage strategies for the Payer segment, including targeted Account-Based Marketing (ABM) campaigns, personalized marketing initiatives focused on high-priority payer organizations Collaboration & Relationship Management - Proactively lead product growth focused collaboration with key stakeholders (i.e. Payer Strategy, Performance, Market P/L, Corp Marketing and Sales teams) ensuring product understanding and meeting growth goals - Research and develop strategies to better understand and communicate with healthcare payers and understand/convey payers' value-based care contract terms which are relevant and desirable to primary care providers Performance Reporting & Analytics - Report on campaign performance (i.e contract signature, in-market

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