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Flo Health

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  • HR Business Partner

    UK

    unspecified Salary not disclosed

    HR Business Partner UK 500M+ downloads. 80M+ monthly users. A decade of building - and we're still accelerating. Flo is the world's #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 - and we're not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store's health category, we've spent 10 years earning trust at scale. Now, we're building the next generation of digital health - AI-powered, privacy-first, clinically backed - to help our users know their body better. The job Flo's growth has been rapid and intentional. From a few hundred employees to a global team of 500+, we've scaled by building high-performing, empowered teams. As we continue to evolve, we're hiring a strategic, commercially sharp, and hands-on HR Business Partner to partner across our business functions. You will work directly with senior leadership, helping shape capability, structure, and performance so that teams can move faster, prioritise smarter, and scale sustainably. This role is not about policy administration, it's about driving organisational performance. How we think about HRBP at Flo Our HRBPs are business partners first, functional specialists second. We operate as a tight, high-performing team and consider ourselves interchangeable and function-agnostic. You will be embedded in a function, but your remit is to solve business problems, not to stay confined to one area.

  • Accountant

    Vilnius

    unspecified Salary not disclosed

    Accountant Vilnius 500M+ downloads. 80M+ monthly users. A decade of building - and we're still accelerating. Flo is the world's #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 - and we're not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store's health category, we've spent 10 years earning trust at scale. Now, we're building the next generation of digital health - AI-powered, privacy-first, clinically backed - to help our users know their body better. The job Job Overview We are seeking a skilled and detail-oriented Accounts Payable Accountant to join our team. The AP Accountant will be responsible for processing invoices in accordance with local regulations, IFRS, and the Group's internal framework. The successful candidate should have strong analytical skills, excellent attention to detail, and the ability to work both independently and collaboratively in a fast-paced international environment. Key Responsibilities - Process invoices in the accounting system (NetSuite), managing the entire invoice lifecycle from receipt and data entry through coding and approval. - Verify invoices against purchase orders and supporting documentation. - Ensure compliance with company policies, accounting standards, and applicable tax regulations. - Process and review purchase invoices in Payhawk. - Collaborate with internal stakeholders (procurement, business owners, and other departments) and external vendors to resolve invoice discrepancies, payment inquiries, vendor

  • Senior Product Designer

    London

    unspecified GBP 85K-105K

    Senior Product Designer London 500M+ downloads. 80M+ monthly users. A decade of building - and we're still accelerating. Flo is the world's #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 - and we're not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store's health category, we've spent 10 years earning trust at scale. Now, we're building the next generation of digital health - AI-powered, privacy-first, clinically backed - to help our users know their body better. The job Senior Product Designers at Flo play a pivotal role in shaping complex, system-level design solutions that elevate user experiences across the Flo app. This role combines deep expertise in UX thinking, interaction design, systemic thinking, AI tooling and visual craft with the ability to architect scalable frameworks and influence product direction. As a senior individual contributor, you will be tackling the most challenging design problems, setting the quality bar for the team, and ensuring designs are accessible, inclusive, and emotionally resonant. You will collaborate with product, engineering, research, medical, legal and content disciplines, leveraging high-fidelity prototypes to drive critical business decisions, raising craft excellence, and contributing significantly to Flo's overarching vision. Your Experience Must have: - 8+ years of professional experience designing mobile applications. - Portfolio demonstrating expertise in systemic design, advanced prototyping skills,

  • Engineering Manager (Hiring Day - June 26)

    Vilnius

    unspecified Salary not disclosed

    Engineering Manager (Hiring Day - June 26) Vilnius 500M+ downloads. 80M+ monthly users. A decade of building - and we're still accelerating. Flo is the world's #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 - and we're not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store's health category, we've spent 10 years earning trust at scale. Now, we're building the next generation of digital health - AI-powered, privacy-first, clinically backed - to help our users know their body better. The job Join us on June 26 for a streamlined online Engineering Manager hiring event where you could land a job offer in just a few hours. We're condensing our standard interview process into a couple of hours: you meet the team, showcase your abilities, and walk away with a job offer and EUR 10,000 gross welcome bonus! Ready to join our team? What you'll do - Lead and grow a high-performing team of engineers - Set direction, ship fast, own outcomes - Build systems that are reliable, scalable and secure - Guide architecture decisions and unblock delivery - Champion engineering quality, speed and autonomy - Coach your team - hire, develop, promote - Collaborate across disciplines to turn product ideas into reality What you bring - 6+ years coding in Scala,

  • Social Lead

    London

    unspecified Salary not disclosed

    Social Lead London 500M+ downloads. 80M+ monthly users. A decade of building - and we're still accelerating. Flo is the world's #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 - and we're not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store's health category, we've spent 10 years earning trust at scale. Now, we're building the next generation of digital health - AI-powered, privacy-first, clinically backed - to help our users know their body better. The job We're looking for a results-driven, creative, and systems-oriented Social Lead to redefine how Flo shows up across social platforms. This isn't a “post-and-pray” social role - it's a leadership position for someone who understands that organic reach and performance impact go hand in hand. You'll report directly to the Head of Brand and lead Flo's multi-platform presence across TikTok, Instagram, YouTube, and emerging channels - ensuring that every piece of content builds cultural relevance, drives measurable outcomes, and reflects Flo's mission in women's health. The right person will have agency or cross-disciplinary creative experience, know how to build scalable content systems, and be fluent in using AI tools to accelerate production. You'll be both strategic and hands-on - shaping the roadmap, managing contributors, and ensuring Flo's voice leads the conversation on women's health globally. Role

  • Senior Product Manager — Predictive Growth (pLTV)

    London

    unspecified GBP 92K-115K

    Senior Product Manager — Predictive Growth (pLTV) London 500M+ downloads. 80M+ monthly users. A decade of building - and we're still accelerating. Flo is the world's #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 - and we're not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store's health category, we've spent 10 years earning trust at scale. Now, we're building the next generation of digital health - AI-powered, privacy-first, clinically backed - to help our users know their body better. The job As Senior Product Manager for Predictive Growth at Flo, you'll own Flo's predicted Lifetime Value (pLTV) platform across iOS, Android, and Web. pLTV is the shared signal behind UA bidding, budget allocation, creative-testing prioritisation, finance forecasting, and roadmap decisions across the organisation - making it one of the highest-leverage PM roles in growth. You'll work with a team of data scientists, machine learning engineers, and data engineers running Flo's production pLTV models across short-horizon (intra-day) and long-horizon (M15+) predictions. You'll drive accuracy improvements, expand signal coverage across platforms, and extend pLTV's reach into new decision domains. You'll also help scale Flo's in-house agentic experimentation system - already delivering 30%+ quality gains - and contribute to the next generation of Flo's marketing measurement stack, including Marketing Mix Modeling and incrementality testing.

  • Senior Motion Designer

    Poland

    unspecified Salary not disclosed

    Senior Motion Designer Poland 500M+ downloads. 80M+ monthly users. A decade of building - and we're still accelerating. Flo is the world's #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 - and we're not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store's health category, we've spent 10 years earning trust at scale. Now, we're building the next generation of digital health - AI-powered, privacy-first, clinically backed - to help our users know their body better. The job As a Motion /Video Designer at Flo, you create compelling animated content that brings ideas to life, edit thumbstopping UGC videos, strengthen brand storytelling, and contribute to impactful marketing initiatives. Your work supports a variety of channels across paid UA, helping to communicate key messages through high-quality motion design that aligns with Flo's visual identity and purpose. Responsibilities/tasks - Boost motion design capacity by swiftly creating and animating graphics and editing videos in response to campaign demand spikes. - Collaborate with the UA team to deliver high-quality motion assets aligned with fast-changing priorities. - Adapt existing designs and produce rapid iterations for spontaneous creative requests. - Address localization needs to tailor motion graphics and videos for different global markets. - Produce static ads & thumbnails where required - Experiment with generative AI tools to

  • Human Factors Engineer (Contract)

    London

    unspecified Salary not disclosed

    Human Factors Engineer (Contract) London 500M+ downloads. 80M+ monthly users. A decade of building - and we're still accelerating. Flo is the world's #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 - and we're not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store's health category, we've spent 10 years earning trust at scale. Now, we're building the next generation of digital health - AI-powered, privacy-first, clinically backed - to help our users know their body better. The job Flo is seeking an experienced candidate for a contracting role in human factors engineering. The job involves leading usability assessments and managing risk for medical devices, engaging with cross-functional teams, and contributing to regulatory submissions. This role will be embedded within a thriving and enthusiastic UX Research function! This role is an excellent opportunity for an experienced Human Factors Engineer looking to take the lead on and work independently on a software as a medical device in women's health. Your Experience Must have: - Degree or higher in Human Factors Engineering, or relevant related subject - Fluency and confidence understanding IEC 62366‐1, ISO 14971, and FDA regulations - Significant experience conducting human factors research with software based medical devices that is compliant with IEC 62366‐1, ISO 14971, and FDA regulations - Experience in

  • Community & Growth Manager (Reddit)

    Vilnius

    unspecified Salary not disclosed

    Community & Growth Manager (Reddit) Vilnius 500M+ downloads. 80M+ monthly users. A decade of building - and we're still accelerating. Flo is the world's #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 - and we're not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store's health category, we've spent 10 years earning trust at scale. Now, we're building the next generation of digital health - AI-powered, privacy-first, clinically backed - to help our users know their body better. The job We are looking for a Community & Growth Manager to own Flo's presence across Reddit and the broader ecosystem of high-trust, earned channels. This role sits at the intersection of community management and growth marketing, responsible for shaping how Flo is perceived, recommended, and chosen in the spaces where real decisions happen. Your Main Tasks Will Be - Define and own Flo's earned channel strategy across Reddit, closed communities (Qura, Facebook groups, Discord, forums), and third-party review platforms - Engage daily across Reddit - organic mentions, competitive threads, sensitive conversations - with the nuance and speed these platforms demand - Build response playbooks in partnership with Legal, Medical, and PR - Run community-native programmes: AMAs, feedback threads, user advocacy initiatives - Build a structured user testimonials programme as an acquisition asset -

  • Senior / Lead iOS Engineer

    London

    unspecified GBP 95K-120K

    Senior / Lead iOS Engineer London 500M+ downloads. 80M+ monthly users. A decade of building - and we're still accelerating. Flo is the world's #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 - and we're not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store's health category, we've spent 10 years earning trust at scale. Now, we're building the next generation of digital health - AI-powered, privacy-first, clinically backed - to help our users know their body better. The job As an iOS Engineer at Flo, you'll help shape the mobile experience for millions of people, and do genuinely meaningful work in women's health. Our app is trusted by 1 in 4 women aged 18-44 in the US and used across 100+ countries, with machine learning and AI powering accurate cycle predictions and personalised, medically credible health insights. We build large-scale mobile applications with rich, intuitive interfaces - optimised for speed, accessibility and privacy. You'll join a cross-functional team working across the full mobile lifecycle, from feature ideation through to release and iteration, with real ownership over value delivery end to end. We're not a feature factory. Our engineers are pragmatic problem-solvers who thrive in fast-moving environments and care about what they ship. You'll have genuine scope to experiment, lead ambitious product

  • QA Release Manager

    Vilnius

    unspecified Salary not disclosed

    QA Release Manager Vilnius 500M+ downloads. 80M+ monthly users. A decade of building - and we're still accelerating. Flo is the world's #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 - and we're not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store's health category, we've spent 10 years earning trust at scale. Now, we're building the next generation of digital health - AI-powered, privacy-first, clinically backed - to help our users know their body better. The job At Flo, we empower women across the world to improve their health and well-being with an unmatched user experience. We are obsessed with understanding the needs of our users, we work in partnership with analysts and user researchers to uncover the 'why' and ensure the very best product gets built. From launching new features to delivering seamless end-to-end journeys, we're looking for passionate individuals with a growth mindset who can innovate, experiment and move fast. Become our QA Release Manager and help us smoothly deliver content to the Flo app. Your main objective will be to create and test content within the content management tools, ensuring it is delivered to the audience bug-free. You will join one of our cross-functional engineering teams while becoming an integral part of our larger QA release management community.

  • IT business partner

    London

    unspecified Salary not disclosed

    IT business partner London 500M+ downloads. 80M+ monthly users. A decade of building - and we're still accelerating. Flo is the world's #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 - and we're not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store's health category, we've spent 10 years earning trust at scale. Now, we're building the next generation of digital health - AI-powered, privacy-first, clinically backed - to help our users know their body better. The job You will act as the primary bridge between the business and IT, translating strategic objectives into technology solutions. Reporting to the Head of IT, you will own the enterprise SaaS portfolio, build trusted relationships with senior business stakeholders, and, as a confident, hands-on IT generalist, ensure the day-to-day technology experience of staff is seamless. This is a standalone role requiring someone who is equally comfortable presenting a technology strategy to the leadership team and troubleshooting a conferencing system before an important meeting. Responsibilities Technology Strategy & Planning - Partner with senior leaders and department heads to understand business goals and co-develop a technology strategy that actively enables them - Support the Head of IT to develop and maintain a multi-year IT roadmap, presenting it to stakeholders on a regular basis - Identify and champion

  • Content Strategist (Video) – Perimenopause

    Vilnius

    unspecified Salary not disclosed

    Content Strategist (Video) – Perimenopause Vilnius 500M+ downloads. 80M+ monthly users. A decade of building - and we're still accelerating. Flo is the world's #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 - and we're not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store's health category, we've spent 10 years earning trust at scale. Now, we're building the next generation of digital health - AI-powered, privacy-first, clinically backed - to help our users know their body better. The job We're looking for a Video Producer to own and drive the creative strategy for Flo's core user segments, starting with Perimenopause Mode . This role sits at the intersection of product, content, and growth , ensuring that everything we create is deeply relevant, personalised, and grounded in real user needs. You will translate user needs and product functionality into a cohesive content strategy , and lead the end-to-end production of engaging, high-quality video and motion content that enhances the user experience and drives engagement. What you will do 1. Own creative strategy for a user segment - Develop and evolve the creative vision and content strategy for Perimenopause Mode - Translate user needs, behaviours, and emotional drivers into content directions - Ensure content supports key product goals: clarity, validation, and action 2.

  • Senior/ Lead Android Engineer

    London

    unspecified GBP 95K-120K

    Senior/ Lead Android Engineer London 500M+ downloads. 80M+ monthly users. A decade of building - and we're still accelerating. Flo is the world's #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 - and we're not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store's health category, we've spent 10 years earning trust at scale. Now, we're building the next generation of digital health - AI-powered, privacy-first, clinically backed - to help our users know their body better. The job As an Android Engineer at Flo, you'll help shape the mobile experience for millions of people, and do genuinely meaningful work in women's health. Our app is trusted by 1 in 4 women aged 18-44 in the US and used across 100+ countries, with machine learning and AI powering accurate cycle predictions and personalised, medically credible health insights. We build large-scale mobile applications with rich, intuitive interfaces - optimised for speed, accessibility and privacy. You'll join a cross-functional team working across the full mobile lifecycle, from feature ideation through to release and iteration, with real ownership over value delivery end to end. We're not a feature factory. Our engineers are pragmatic problem-solvers who thrive in fast-moving environments and care about what they ship. You'll have genuine scope to experiment, lead ambitious product initiatives

  • QA Engineer

    Vilnius

    unspecified Salary not disclosed

    QA Engineer Vilnius 500M+ downloads. 80M+ monthly users. A decade of building - and we're still accelerating. Flo is the world's #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 - and we're not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store's health category, we've spent 10 years earning trust at scale. Now, we're building the next generation of digital health - AI-powered, privacy-first, clinically backed - to help our users know their body better. The job Ambitious', 'innovative', 'highly product-focused' - those are the words you'd hear if we were asked to describe our Engineering teams. They focus on product, platform and the development of internal tools to bring the best experience to all of our customers. Probably one of the most senior bunches of people in the company - on average, each one of our Engineers has over 7 years of experience! We are looking for a Senior QA Engineer to join our team and help us deliver high-quality solutions. As part of a cross-functional team , you will be responsible for ensuring comprehensive manual and automated test coverage across our products. Your role will be critical in maintaining system reliability, performance, and seamless user experiences. What you'll be doing: - Partner with Product Managers and engineers early in discovery

  • Senior Technical Product Manager - Health Records

    London, Vilnius

    unspecified Salary not disclosed

    Senior Technical Product Manager - Health Records London, Vilnius 500M+ downloads. 80M+ monthly users. A decade of building - and we're still accelerating. Flo is the world's #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 - and we're not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store's health category, we've spent 10 years earning trust at scale. Now, we're building the next generation of digital health - AI-powered, privacy-first, clinically backed - to help our users know their body better. The job We're looking for a Senior Technical Product Manager to join our Health Records & Virtual Clinics team. This team is building the foundational infrastructure that powers Flo's next generation of personalised healthcare experiences. Our mission is to integrate diverse health data sources, from clinical systems and external vendors to user-reported data, including data from wearables directly or via Health Connect/HealthKit into a unified, reliable, and actionable health record. This foundation will enable a new Virtual Clinics direction, delivering personalised, data-driven care journeys at scale. While this is a deeply technical and data-heavy area, we believe that the true value of health data is unlocked through intuitive, trustworthy, and beautifully designed user experiences. You will partner closely with product design to ensure complex, fragmented health data is translated into clear,

  • Senior Mixed Methods UX Researcher

    London

    unspecified GBP 68K-81K

    Senior Mixed Methods UX Researcher London 500M+ downloads. 80M+ monthly users. A decade of building - and we're still accelerating. Flo is the world's #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 - and we're not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store's health category, we've spent 10 years earning trust at scale. Now, we're building the next generation of digital health - AI-powered, privacy-first, clinically backed - to help our users know their body better. The job Flo Health is looking for a Senior Mixed Methods UX Researcher to work on its core monetisation products and features. This role will have a place defining the future of acquisition, activation, engagement, conversion, pricing, packaging, retention, and revenue-related experiences at Flo. Your Experience Must have: - At least 5+ years of hands-on research experience in a fast-paced B2C product environment - we are also open to Consumer Insights and Market Research experience if it has significant quantitative and commercial experience - Proven ability to independently lead research projects from conception to completion - Strong qualitative experience including (but not limited to!) in-depth interviews, usability testing, diary studies, concept testing, and journey-based research - Quantitative experience including (but not limited to!) designing and analyse surveys to validate hypotheses and size opportunities, using

  • Cloud Security Engineer

    Vilnius

    unspecified Salary not disclosed

    Cloud Security Engineer Vilnius 500M+ downloads. 80M+ monthly users. A decade of building - and we're still accelerating. Flo is the world's #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 - and we're not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store's health category, we've spent 10 years earning trust at scale. Now, we're building the next generation of digital health - AI-powered, privacy-first, clinically backed - to help our users know their body better. The job The Scale of the Challenge At Flo we don't just have users, we have a global community. We are the #1 women's health app, in the last month alone, we saw 8.6M new installs and a 2.8M increase in active users. When millions of people trust you with their most personal health data, security isn't a feature - it's a foundation. We are looking for a Cloud Security Engineer to join Velocity , our Internal Platform team. Your mission is to ensure that every system, pipeline, and tool our engineers rely on is secure by default - so they can ship fast without ever compromising trust. The Mission: Velocity The Velocity team exists to eliminate friction. We build and own the foundation everything else runs on: cloud infrastructure, developer tooling, and SRE practices. You

  • Creative Lead (12 Month Maternity Cover)

    London

    unspecified Salary not disclosed

    Creative Lead (12 Month Maternity Cover) London 500M+ downloads. 80M+ monthly users. A decade of building - and we're still accelerating. Flo is the world's #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 - and we're not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store's health category, we've spent 10 years earning trust at scale. Now, we're building the next generation of digital health - AI-powered, privacy-first, clinically backed - to help our users know their body better. The job The Creative Lead plays a critical leadership role within Flo's Creative Studio, overseeing a multidisciplinary team responsible exclusively for high-volume, performance-driven user acquisition creative. This role leads a team of ~10 in-house creatives (graphic designers, motion designers, and video editors) and manages a freelance bench of ~6, ensuring the delivery of high-performing UA assets that directly impact acquisition KPIs and revenue. Reporting to the Director of Content & Creative, the Creative Lead ensures creative output is fully aligned with UA strategy, channel plans, and brand guidelines. The role sits at the intersection of creative excellence, operational efficiency, and commercial performance. A significant portion of the role focuses on people leadership, creative review and sign-off, AI-enabled workflow optimisation, workload management, and maintaining strong cross-functional alignment with UA Managers. While primarily a leadership

  • Creative Strategist

    Vilnius

    unspecified Salary not disclosed

    Creative Strategist Vilnius 500M+ downloads. 80M+ monthly users. A decade of building - and we're still accelerating. Flo is the world's #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 - and we're not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store's health category, we've spent 10 years earning trust at scale. Now, we're building the next generation of digital health - AI-powered, privacy-first, clinically backed - to help our users know their body better. The job We're looking for a Creative Strategist (Video) in our paid UA team who combines sharp strategic judgement, creative flair, and strong leadership to craft video paid UA campaigns that don't just get noticed - they move people. This isn't a video editing role - it's about turning performance data into fresh breakthrough creative concepts that capture attention and drive results. You'll sit at the intersection of data, psychology, and storytelling - analysing what works, ideating what's next, and directing others to bring it to life. You'll be responsible for: - Developing strategic creative concepts for paid video campaigns across social platforms - Analysing performance data (CTR, CR, ROAS, engagement) to identify insights and opportunities - Writing sharp creative briefs that translate insights into clear direction for designers, writers, and video editors - Partnering with UA