Creative Lead (12 Month Maternity Cover)

Benefits

Parental leave

Not verified

Non-birth-parent leave

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Family-building benefits

• Fertility benefits: Not verified
• Adoption assistance: Not verified
• Surrogacy assistance: Not verified

Mental health support

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Relocation assistance

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Childcare support

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Learning budget

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Verification

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Salary

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Market context

U.S. role benchmark (BLS OEWS)

$93,011 U.S. median for this role

Projected growth (BLS Employment Projections)

+5.1% - Faster than average

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Role

Role function

Marketing From the posting source

Seniority

Senior From the posting source

Schedule

Shift type

Not verified

Weekend work

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Company

Equity

Offered From the posting source

Application

Cover letter

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Assessment

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Deadline

Not stated

Where they hire

State eligibility is not yet verified.

About this role

Creative Lead (12 Month Maternity Cover) London 500M+ downloads. 80M+ monthly users. A decade of building - and we're still accelerating. Flo is the world's #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 - and we're not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store's health category, we've spent 10 years earning trust at scale. Now, we're building the next generation of digital health - AI-powered, privacy-first, clinically backed - to help our users know their body better. The job The Creative Lead plays a critical leadership role within Flo's Creative Studio, overseeing a multidisciplinary team responsible exclusively for high-volume, performance-driven user acquisition creative. This role leads a team of ~10 in-house creatives (graphic designers, motion designers, and video editors) and manages a freelance bench of ~6, ensuring the delivery of high-performing UA assets that directly impact acquisition KPIs and revenue. Reporting to the Director of Content & Creative, the Creative Lead ensures creative output is fully aligned with UA strategy, channel plans, and brand guidelines. The role sits at the intersection of creative excellence, operational efficiency, and commercial performance. A significant portion of the role focuses on people leadership, creative review and sign-off, AI-enabled workflow optimisation, workload management, and maintaining strong cross-functional alignment with UA Managers. While primarily a leadership

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