CRM Lead/Senior Manager - Full-Time

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About this role

CRM Lead/Senior Manager - Full-Time YOUR MISSION AT VOI As CRM Lead at Voi, you will own and evolve our global CRM strategy to drive activation, retention, and customer lifetime value across all markets. You will lead a specialised CRM team and sit at the intersection of Marketing, Product, and Growth, turning commercial goals into smart, data-driven journeys that scale. Reporting to the Head of Growth Marketing, you balance long-term roadmap ownership with hands-on execution in journey architecture, targeting logic, and experimentation. Your work will ensure our Braze setup, data stack, and lifecycle programmes are built for impact, efficiency, and global growth. You will: - Define and refine the CRM strategy across activation, retention, win-back, and pricing/product lifecycle in close collaboration with Growth, Product, Marketing, and Commercial teams. - Translate strategy into clear OKRs, backlogs, and roadmaps that support both commercial targets and the messaging needs of global stakeholders. - Prioritise initiatives based on quantitative impact, focusing on CLV, incremental revenue, and P&L contribution. - Own the strategic setup and evolution of our Braze platform, ensuring it supports complex cross-channel journeys and advanced lifecycle logic. - Partner with Engineering, Product, and Data teams to optimise app event taxonomies, data flows, tracking, and monitoring so that CRM is deeply integrated into our product and data layers. - Identify and test opportunities to use AI and automation within the CRM stack to enhance performance, personalisation, and team efficiency. - Lead, coach, and develop the CRM team through structured sprint planning, clear feedback,

Read the full description at careers.voi.com. FewerJobs shows a source-linked preview and links to the original posting.