Brand Publishing Manager – Sky China
thatgamecompany - China - Shanghai, Shanghai, China
Posted Nov 3, 2025
Benefits
- Parental leave
- Not verified
- Non-birth-parent leave
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- Family-building benefits
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- Fertility benefits: Not verified
- Adoption assistance: Not verified
- Surrogacy assistance: Not verified
- Mental health support
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- Relocation assistance
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- Childcare support
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- Learning budget
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- Verification
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- Salary
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Market context
- Role benchmark (BLS OEWS)
- $93,011 typical for this role
- Projected growth (BLS Employment Projections)
- +5.1% - Faster than average
Matched to SOC 13-1161 - Marketing aggregate by role bucket.
Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.
Schedule
- Shift type
- Not verified
- Weekend work
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Application
- Cover letter
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- Assessment
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- Deadline
- Not stated
Where they hire
State eligibility is not yet verified.
About this role
Brand Publishing Manager – Sky China China - Shanghai, Shanghai, China Brand Publishing Manager - Sky China Working location: Shanghai thatgamecompany is best recognized for creating award-winning, enriching, and meaningful game titles such as Journey, Flower, and Flow. Our most recent game, Sky, is our most complex undertaking to date. It is a social network built around the values inherited from a powerful humanistic story. It is a live experience continuously evolving inside a global online theme park. We are seeking an experienced Publishing Manager The ideal candidate should have experience working in a research and development-oriented publishing company, have successfully independently launched projects rated S or above, and possess strong user operation thinking skills. What you'll do here: 1. Develop and maintain TGC game's IPs in China: Develop and formulate TGC game's IPs (Including Sky, 3rd party games and new projects) during the game's launch and long-tail periods; driving marketing strategies for our products in the Chinese market: positioning, target audience, communication strategies, user acquisition, etc. 2. Build a community matrix: Build a highly effective and player-oriented community strategy with dissemination, deeply explore the demands of target users in different circles, assist in the positioning and tone of “Sky's products, help Sky continuously optimize the construction and interaction with player communities, and continuously optimize the exposure and conversion of social media channels 3. Collaborate with different stakeholders around Chinese marketing and publishing: Responsible for collaboration with the headquarters team, NetEase team, ThatSkyShop and other related teams, integrating resources from
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