Senior CRM & Lifecycle Specialist - B2B
Tamara - Egypt
Posted Feb 16, 2026
Benefits
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About this role
Senior CRM & Lifecycle Specialist - B2B Egypt About Us Tamara is the leading fintech platform in Saudi Arabia and the wider GCC region with a mission to help people make their dreams come true by building the most customer-centric financial super-app on earth. The company serves millions of users in KSA, UAE and Kuwait, and partners with leading global and regional brands such as SHEIN, Jarir, noon, Amazon, IKEA, eXtra and Farfetch as well as small and medium businesses. Tamara is Saudi's first fintech unicorn and is backed by Sanabil Investments, SNB Capital, Checkout.com, amongst others, operating out of its headquarters in Riyadh, Saudi Arabia with other regional and global support offices. About the role We're looking for a Senior CRM & Lifecycle Specialist to own and optimize the B2B merchant lifecycle across Saudi Arabia and the UAE. You will be responsible for improving conversion rates across every step of the partner journey, from new sign-ups to transacting merchants, and for driving product adoption and retention via personalized, data-driven lifecycle campaigns. This is a highly cross-functional role that collaborates closely with the Product, Data, Content, and Performance teams. You will own CRM strategy, campaign logic, segmentation, and performance, while coordinating execution with our CRM agency. What You'll Do - Lifecycle Strategy: Design full-funnel lifecycle journeys to convert leads, drive adoption of Tamara's products, and ensure merchant retention. - Funnel Optimization: Own conversion metrics across CRM stages (KYB In Progress, Qualified, Live, Transacting) and reduce drop-off at each step. -
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