Director Lifecycle Marketing

Benefits

Parental leave

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Non-birth-parent leave

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Family-building benefits

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• Adoption assistance: Not verified
• Surrogacy assistance: Not verified

Mental health support

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Relocation assistance

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Childcare support

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Learning budget

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Verification

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Salary

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401(k) match

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Market context

U.S. role benchmark (BLS OEWS)

$93,011 U.S. median for this role

Projected growth (BLS Employment Projections)

+5.1% - Faster than average

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Schedule

Shift type

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Weekend work

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Application

Cover letter

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Assessment

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Deadline

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Where they hire

State eligibility is not yet verified.

About this role

Director Lifecycle Marketing New York, NY, New York, United States We are seeking a Lifecycle Marketing Director to define, own, and evolve our end-to-end patient and provider lifecycle strategy, spanning onboarding, activation, early care, retention, and reactivation. This is a senior leadership role at a critical inflection point in Talkiatry's growth, with real scope to build the lifecycle engine that will carry the company through its next phase. You will set the vision and drive measurable impact across the lifecycle by improving activation rates, accelerating early care progression, strengthening retention, and increasing long-term patient value. You will establish a structured experimentation roadmap, build scalable lifecycle capabilities, and orchestrate cohesive end-to-end experiences across segments, channels, and cross-functional teams. You will also shape how Talkiatry applies AI and machine learning to lifecycle marketing, not as a future aspiration but as a near-term capability, from predictive engagement and propensity modeling to intelligent automation and real-time decisioning. This means building the data and infrastructure foundation that makes those capabilities possible, and leading a team that tests, validates, and scales them responsibly. You will partner closely with Marketing, Product, Engineering, Data, and Operations to ensure lifecycle strategy is tightly aligned with business priorities, regulatory requirements, and a consistent, high-quality experience for both patients and providers. About Talkiatry Talkiatry is transforming mental health care by making high-quality psychiatry more accessible, human, and sustainable for both patients and clinicians. Co-founded by a patient and a triple-board-certified psychiatrist, we were built to solve one of healthcare's most urgent

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