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Director of Strategic Events, Sales Kick Off & Ancillary Programs

ServiceNow - Remote | Santa Clara, CALIFORNIA, United States

Posted Jun 12, 2026

Benefits

Parental leave
Not verified
Non-birth-parent leave
Not verified
Family-building benefits
  • Fertility benefits: Not verified
  • Adoption assistance: Not verified
  • Surrogacy assistance: Not verified
Mental health support
Not verified
Relocation assistance
Not verified
Childcare support
Not verified
Learning budget
Not verified
Verification
Not verified checked Jun 13, 2026
Salary
$180K-$315K From the posting source
401(k) match
Reported from DOL Form 5500 industry filing (not employer-specific)

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Market context

U.S. role benchmark (BLS OEWS)
$93,011 U.S. median for this role
Projected growth (BLS Employment Projections)
+5.1% - Faster than average

166% above the BLS role benchmark for marketing aggregate.

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Role

Role function
Marketing From the posting source
Seniority
Staff Plus From the posting source
Work mode
Remote From the posting source
In-office days
0 days From the posting source

Schedule

Shift type
Not verified
Weekend work
Not verified

Company

Equity
Offered Verified - SEC 10-K source

Application

Cover letter
Not verified
Assessment
Not verified
Deadline
Not stated

Where they hire

State eligibility is not yet verified.

About this role

Director of Strategic Events, Sales Kick Off & Ancillary Programs Remote | Santa Clara, CALIFORNIA, United States Company Description: It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone-freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow- helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started. Join us to put AI to work for people. Job Description: ServiceNow is hiring a Director of Strategic Events to own Sales Kick Off (SKO) and lead the strategy and execution of ancillary programs (SIAs) across the broader event portfolio. This role is built for a seasoned event leader with 15+ years of experience who thinks like a marketer, operates with precision, and brings a genuine point of view on what makes an experience worth having. We're looking for someone who thinks strategically, executes precisely, and knows how to manage the details that make a good event great. Key Responsibilities Sales Kick Off (SKO) Own end-to-end planning and execution of SKO, delivering a seamless, high-impact experience for the global sales organization. Partner with Sales, Marketing, Finance, and Sourcing to manage timelines, budgets, vendor

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