Marketing Lead

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About this role

Marketing Lead San Francisco, California, United States, New York City The Role We're looking for our first Marketing Lead to build Rowspace's marketing function from scratch. You'll work directly with our founders to reach CIOs, heads of technology, and managing directors at top-tier private equity firms, credit managers, and institutional allocators. This role prioritizes precision over volume. Our target accounts are a finite list. Success will come from building strong relationships, taste, and understanding of how investment firms make decisions. You'll own strategy end-to-end: demand gen, account-based marketing, events, content, and at least for now, GTM infrastructure. This is an early-stage environment with high agency. You'll be building from zero alongside our founders. What You'll Do - Build and tier the full target account list alongside the founders. Develop personalized outreach strategies for the most important prospects, working to activate warm intros and expand our network in the right places. - Wear hats across demand gen, ABM, product marketing, lifecycle, and a bit of growth experimentation. - Work closely with sales and the founders to develop tightly-customized outbound that works. - Drive our events and field marketing strategy - hosted executive dinners, activations at conferences, speaking opportunities, and more. - Develop Rowspace's voice and pioneer the right content series to generate leads from guests and an audience of people working at financial institutions. - Develop social presence and a potential retargeting strategy, particularly on LinkedIn, to reach CIOs, heads of technology, and managing directors at our target accounts. - Act

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