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Senior/ Marketing Manager, Lifecycle and CRM

Replit - Foster City, CA | Hybrid | Remote

Posted Jun 7, 2026

Benefits

Parental leave
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Non-birth-parent leave
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Family-building benefits
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  • Adoption assistance: Not verified
  • Surrogacy assistance: Not verified
Mental health support
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Relocation assistance
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Childcare support
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Learning budget
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Verification
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Salary
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401(k) match
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Market context

U.S. role benchmark (BLS OEWS)
$93,011 U.S. median for this role
Projected growth (BLS Employment Projections)
+5.1% - Faster than average

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Role

Role function
Marketing From the posting source checked Jun 20, 2026
Seniority
Senior From the posting source checked Jun 20, 2026
Work mode
Hybrid From the posting source checked Jun 20, 2026
In-office days
2 days From the posting source checked Jun 20, 2026

Schedule

Shift type
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Weekend work
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Application

Cover letter
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Assessment
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Deadline
Not stated

Where they hire

State eligibility is not yet verified.

About this role

Senior/ Marketing Manager, Lifecycle and CRM Foster City, CA | Hybrid | Remote Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation. Growth Marketing at Replit owns user acquisition, free-to-paid conversion, and the lifecycle communications layer of the post-signup customer journey across consumer and business audiences. The team operates as the engine that turns Replit's large base of individual developers into paid subscribers and enterprise customers, supported by an AI-forward marketing stack designed for speed, personalization, and continuous experimentation. ROLE The Senior Marketing Manager, Lifecycle and CRM is responsible for building and owning Replit's customer communications across the full user journey. This is the founding lifecycle marketing hire and serves as the platform owner for lifecycle marketing across both consumer and enterprise segments, ensuring users receive coherent messaging as they move from free individual developer to paid subscriber to enterprise account. Reporting to the Head of Growth Marketing, this role works closely with Product, Product Marketing, Enterprise Marketing, RevOps, Data Science, and Engineering teams. RESPONSIBILITIES - Own omni-channel lifecycle marketing strategy and execution across email, push, and in-app messaging for both B2C and B2B audiences - Drive product-led onboarding, activation, and free-to-paid conversion programs for individual users - Build and operate the unified lifecycle platform and playbook that the Enterprise Marketing team's lifecycle executor operates within - Convert Replit's large base of individual users into qualified

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