Senior Lifecycle Marketing Specialist

Benefits

Parental leave

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Non-birth-parent leave

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Family-building benefits

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• Surrogacy assistance: Not verified

Mental health support

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Relocation assistance

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Childcare support

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Market context

U.S. role benchmark (BLS OEWS)

$93,011 U.S. median for this role

Projected growth (BLS Employment Projections)

+5.1% - Faster than average

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Schedule

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Weekend work

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Application

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Assessment

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Deadline

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About this role

Senior Lifecycle Marketing Specialist Toronto, Canada What do we do? Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we're a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It's faster, safer, cheaper, and, above all, way better. We're backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 6000 software sellers in 245 territories globally. The role: Paddle's self-serve funnel is our primary engine for scale, accounting for 80% of our seller base. We are moving away from a generic flow to a tailored, value-first experience. You will own the customer journey to identify our high-propensity cohorts, fast-track 'revenue-ready' sellers, and build personalized education tracks that nurture our long-term builders What you'll do: - Own the Lifecycle Strategy: Serve as the primary owner of the seller journey, mapping the end-to-end experience. You will move us away from "one-size-fits-all" communication to high-conversion, segmented tracks tailored - Scale High-Intent Activation: Design nurture and educational programs that bridge the gap for "technical explorers"-those who have the idea but lack the infrastructure or compliance readiness to go live. Your primary goal is to accelerate time to value and minimize abandonment among our highest-potential sellers. - Integrate Lifecycle & Product: Work in lockstep with Risk, Product, and Data teams to tie lifecycle communications directly to our onboarding paths. You will ensure that as

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