Senior Lead - Copy

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About this role

Senior Lead - Copy Zurich In short: At On, we believe in the power of storytelling. Whether it's celebrating the achievements of our athletes, the passions of our communities, or the innovation behind our products - our stories captivate and inspire. Our Creative Studio is at the heart of it all, shaping campaigns that leave a lasting impact. We're looking for a highly experienced storyteller to craft copy and to concept industry-leading creative across our global campaigns. As Senior Copy Lead, you'll work closely with Creative Directors and Art Directors to deliver impactful concepts and stories across channels. The ideal candidate is an expert conceptual storyteller with a deep understanding of channel best practices and leadership experience. You strive for creative excellence in every brief, and thrive in a fast-paced environment. You enter the creative process with foresight, identifying potential issues before they arise. You have a love of craft, and immerse yourself in global subcultures. You confidently navigate the creative journey from beginning to end: from strategic foundations, moving through significant conceptual development and production, and culminating in the final rollout. The Senior Copy Lead - Running will report to the Head of Creative - Running in the Creative Studio. Your Mission: - Partner with Art Director to concept and execute innovative campaigns across all channels, bringing big ideas to life from briefs big and small. - Confidently and articulately present creative ideas based on strategy and insights. - Deliver concepts, films, OOH, and 360 campaigns with obsessive craft

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