Lead - Generative Intelligence and Search Ecosystem Analyst

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About this role

Lead - Generative Intelligence and Search Ecosystem Analyst Zurich Generative Intelligence and Search Ecosystem Analyst In Short The way the world discovers information is undergoing a fundamental shift. Consumers are moving away from traditional search engines toward a fragmented ecosystem of AI assistants, agentic models, and decentralized social channels. At On, we address this transformation through our "Search Everywhere" initiative. As the Lead - Generative Intelligence and Search Ecosystem Analyst , you will be the primary intelligence architect of On's visibility in this fragmented "Search Everywhere" reality, moving beyond the legacy metrics of keyword rankings and organic traffic to a more holistic understanding of brand authority, entity recall, and AI-driven recommendations. You will lead the insights generation and data-driven recommendations to help ensure On remains the "cited answer" in a world dominated by AI-driven recommendations, generative engines, and decentralized social ecosystems. You will tackle complex, ambiguous challenges by treating Large Language Models (LLMs) as the new search index, ensuring our technical innovations (from CloudTec™ to LightSpray™), product attributes and brand stories are accurately represented and recommended to consumers globally. Your Mission - Strategic Vision for Discovery: Own the long-term roadmap for On's visibility across the "Search Everywhere" landscape, moving the organization from tracking rankings to mastering "entity authority" and AI recall. - Ecosystem Intelligence: Lead the analysis of the non-linear customer journey, using advanced clickstream and behavioral data to identify exactly where and how consumers are shifting their trust from traditional search engines to generative AI and social platforms. -

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