Influencer Excellence Manager

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About this role

Influencer Excellence Manager Country Thailand POSITION SNAPSHOT Location: Bangkok Company: Nestlé Department: Comm & Marketing Services Full-time Minimum 5 years experience' in social media or digital role, especially in recruiting and management of influencers A DAY IN THE LIFE… Recruit and Amplify Influencer Base Directly and via Influencer & Creator Agencies for Brands Research, Identify and build relationships with micro, mid-tier, macro and mega- influencers, industry/tribe thought leaders and agencies that are appropriate to the relevant cohorts and target audiences and consumers Rollout and adapt Nestle's influencer marketing guidance and principles to the brand builders with clear strategy to execution framework. Govern and monitor adherence of influencer marketing strategies in qualified campaigns throughout multiple channels Create testing influencer and creator test and scale pipeline in order to refresh or establish new creative approaches to influencer campaigns with the core focus of reaching your goals (KPI) Develop Engaging Content Strategy Define platform-fit and brand-fit content ideas aligning the message with the Brands tone of voice and culture. And train brand building community on how to execute and scale in their marketing campaigns Focus on educating brand audience about products + ingredients, the brand and the benefits of the products (if regulatory possible) Create a hype around the brand in line with the promotional strategies aligned with the Nestle Media and Creative Principles at a brand l

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