GTM Strategy & Marketing

Benefits

Parental leave

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Non-birth-parent leave

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Family-building benefits

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• Adoption assistance: Not verified
• Surrogacy assistance: Not verified

Mental health support

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Relocation assistance

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Childcare support

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Learning budget

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Verification

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Salary

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401(k) match

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Market context

U.S. role benchmark (BLS OEWS)

$57,704 U.S. median for this role

Projected growth (BLS Employment Projections)

+0.9% - Slower

Matched to SOC 41-2031 - Sales aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Schedule

Shift type

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Weekend work

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Application

Cover letter

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Assessment

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Deadline

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Where they hire

State eligibility is not yet verified.

About this role

GTM Strategy & Marketing New York, United States The Opportunity ModernFi is seeking an individual for the role of GTM Strategy & Marketing to establish and lead our marketing function during a critical growth phase. In this highly visible role, you will develop and execute comprehensive marketing strategies that drive brand awareness, lead generation, and sales enablement. You will own strategy, content creation, digital marketing, and analytics while building the foundation for our marketing operations. This role offers significant autonomy and the opportunity to shape how ModernFi communicates its value proposition to financial institutions. At ModernFi, your work will directly fuel our vision and mission to serve as systemically important financial infrastructure that drives the American economy and to empower our partner financial institutions to grow and better serve their communities. The Role Responsibilities - Develop and execute ModernFi's marketing strategy, including positioning, messaging, and channel strategy. - Create compelling content across multiple formats (website copy, blog posts, emails, social media, sales collateral, case studies, etc.). - Coordinate and execute marketing programs including webinars, executive dinners, industry events, and digital campaigns. - Build and manage our digital presence across website, social media, and email marketing channels. - Design and produce marketing collateral (alongside external agencies and contractors) including presentations, one-pagers, and newsletters that clearly communicate our value proposition. - Collaborate closely with sales to develop materials that support the sales process and accelerate deals. - Establish metrics to measure marketing effectiveness and continuously optimize based on data. - Manage relationships

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