Lead Growth Product Marketing Manager

Benefits

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About this role

Lead Growth Product Marketing Manager Irvine, Ca MobilityWare is looking for a Lead Growth Product Marketing Manager to join our Marketing Team! This is an exciting opportunity for a marketing leader who thrives at the intersection of strategy, creativity, and analytics-someone who can turn insights into action and drive meaningful marketing performance across our portfolio. If you're passionate about growth, experimentation, and leading high-impact marketing initiatives, we'd love to hear from you. Responsibilities: - Own your titles! - Conduit between UA, Admon & Product teams that drives effective collaboration around major game updates, audience and creative insights, and overall game health - Monitoring Title performance weekly - ​Manage strategic initiatives for creative marketing, user acquisition, cross promotion, app store optimization, and experimental marketing - ​Manage research, development, testing, and analysis of UA and ASO creatives - ​Lead creative brainstorming, and refine a systematic approach to the development of new creative ideas - ​Work with ASO manager to create a roadmap that incorporates learnings from performance creatives - ​Take a metrics-driven approach to creative iteration and localization - ​Collaborate with other teams (e.g. UA, Product, Analytics) to bolster the capabilities of our marketing processes and platforms, and define new product positioning and maximize competitive potential at launch - ​Monitor and analyze creative and campaign data to uncover strategic insights, connections, and drive creative iteration - ​Conduct audience and competitor research to define product positioning and test new creative strategies, and constantly be a source of knowledge in regards to competitor trends

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