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Lead Growth Product Marketing Manager

MobilityWare - Irvine, Ca

Posted Apr 23, 2026

Benefits

Parental leave
Not verified
Non-birth-parent leave
Not verified
Family-building benefits
  • Fertility benefits: Not verified
  • Adoption assistance: Not verified
  • Surrogacy assistance: Not verified
Mental health support
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Relocation assistance
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Childcare support
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Learning budget
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Verification
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Salary
$175K-$950K From the posting source checked Jun 20, 2026

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Market context

U.S. role benchmark (BLS OEWS)
$93,011 U.S. median for this role
Projected growth (BLS Employment Projections)
+5.1% - Faster than average

U.S. benchmark only; posted salary is not compared across countries or currencies.

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Role

Role function
Marketing From the posting source checked Jun 20, 2026
Seniority
Mid From the posting source checked Jun 20, 2026

Schedule

Shift type
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Weekend work
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Application

Cover letter
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Assessment
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Deadline
Not stated

Where they hire

State eligibility is not yet verified.

About this role

Lead Growth Product Marketing Manager Irvine, Ca MobilityWare is looking for a Lead Growth Product Marketing Manager to join our Marketing Team! This is an exciting opportunity for a marketing leader who thrives at the intersection of strategy, creativity, and analytics-someone who can turn insights into action and drive meaningful marketing performance across our portfolio. If you're passionate about growth, experimentation, and leading high-impact marketing initiatives, we'd love to hear from you. Responsibilities: - Own your titles! - Conduit between UA, Admon & Product teams that drives effective collaboration around major game updates, audience and creative insights, and overall game health - Monitoring Title performance weekly - ​Manage strategic initiatives for creative marketing, user acquisition, cross promotion, app store optimization, and experimental marketing - ​Manage research, development, testing, and analysis of UA and ASO creatives - ​Lead creative brainstorming, and refine a systematic approach to the development of new creative ideas - ​Work with ASO manager to create a roadmap that incorporates learnings from performance creatives - ​Take a metrics-driven approach to creative iteration and localization - ​Collaborate with other teams (e.g. UA, Product, Analytics) to bolster the capabilities of our marketing processes and platforms, and define new product positioning and maximize competitive potential at launch - ​Monitor and analyze creative and campaign data to uncover strategic insights, connections, and drive creative iteration - ​Conduct audience and competitor research to define product positioning and test new creative strategies, and constantly be a source of knowledge in regards to competitor trends

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