Lifecycle Marketing Manager
Meta - Menlo Park, CA; New York, NY
Posted Jun 7, 2026
Benefits
- Parental leave
- Not verified
- Non-birth-parent leave
- Not verified
- Family-building benefits
-
- Fertility benefits: Not verified
- Adoption assistance: Not verified
- Surrogacy assistance: Not verified
- Mental health support
- Not verified
- Relocation assistance
- Not verified
- Childcare support
- Not verified
- Learning budget
- Not verified
- Verification
- Not verified checked Jun 7, 2026
- Salary
- $152K-$213K From the posting source checked Jun 20, 2026
- 401(k) match
- Reported from DOL Form 5500 industry filing (not employer-specific)
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Market context
- U.S. role benchmark (BLS OEWS)
- $93,011 U.S. median for this role
- Projected growth (BLS Employment Projections)
- +5.1% - Faster than average
96% above the BLS role benchmark for marketing aggregate.
Matched to SOC 13-1161 - Marketing aggregate by role bucket.
Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.
Role
Schedule
- Shift type
- Not verified
- Weekend work
- Not verified
Company
Application
- Cover letter
- Not verified
- Assessment
- Not verified
- Deadline
- Not stated
Where they hire
State eligibility is not yet verified.
About this role
Lifecycle Marketing Manager Menlo Park, CA; New York, NY The Reality Labs Marketing team drives adoration and everyday usage for Meta AI glasses and VR devices by unleashing data-driven marketing and creativity to accelerate business results. We are looking for a skilled Lifecycle Marketing Manager to join our team. This role is highly strategic, cross functional and analytical. In this role, you will craft user journeys across multiple channels including email, push, and in-app notification channels. This role will be responsible for building multi channel programs with lifecycle automation, segmentation, and experimentation at the center. This role will work with a matrixed and highly interdisciplinary team with access to cutting edge technology, resources, and testing tools. Responsibilities: - Develop lifecycle marketing strategies and content strategies to support the evolution of our Lifecycle program, including email, push, and in-app notification channels - Develop campaign strategies that support product launches and on-going business needs - Partner with internal teams and external agencies to own and deliver effective, compelling programs and campaigns that drive acquisition, loyalty, engagement and advocacy - Contribute to the overall integrated marketing strategy for the launch of Meta products - Optimize campaign performance through data insights and provide performance readouts to leadership - Manage content strategy, calendar and targeting alignment across channels - Test and optimize program elements to continuously improve performance - Effectively partner with cross-functional teams to support and enhance our lifecycle programs - Test and scale new marketing surfaces and technology that support businesses growth Minimum
Read the full description at www.metacareers.com. FewerJobs shows a preview and links to the original posting.
Apply link not verified; last-live date unavailable.
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