Sr. Director, Head of Consumer Communications APAC

Benefits

Parental leave

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Non-birth-parent leave

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Family-building benefits

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• Adoption assistance: Not verified
• Surrogacy assistance: Not verified

Mental health support

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Relocation assistance

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Childcare support

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Learning budget

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Salary

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Market context

U.S. role benchmark (BLS OEWS)

$93,011 U.S. median for this role

Projected growth (BLS Employment Projections)

+5.1% - Faster than average

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Schedule

Shift type

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Weekend work

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Application

Cover letter

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Assessment

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Deadline

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Where they hire

State eligibility is not yet verified.

About this role

Sr. Director, Head of Consumer Communications APAC Singapore Role Overview We are seeking a forward-thinking Senior Director of Consumer Communications to redefine how Match Group brands show up in culture across Asia. This is not a traditional PR leadership role focused solely on earned media volume, but a strategic position that shapes cultural relevance, drives conversation, and builds meaningful connections with our users. This leader will shape and amplify culturally resonant narratives that connect deeply with Gen Z audiences - across social platforms, creator ecosystems, pop culture, emerging media formats, and evolving digital communities. You will architect integrated storytelling strategies that transcend traditional press coverage, blending earned media, social-first storytelling, cultural partnerships, and community influence to drive relevance and brand meaning. - Traditional PR KPIs: # of articles, Media reach, Tier 1 coverage - Future-facing KPIs: - Quality and impact of reach and coverage - Cultural conversation penetration and narrative adoption - Creator-led amplification and engagement - Share of voice within priority platforms and ecosystems - Depth of subculture and community ownership What You'll Own Role Overview We are seeking a forward-thinking Senior Director of Consumer Communications to redefine how Match Group brands show up in culture across Asia. This is not a traditional PR leadership role focused solely on earned media volume, but a strategic position that shapes cultural relevance, drives conversation, and builds meaningful connections with our users. This leader will shape and amplify culturally resonant narratives that connect deeply with Gen Z audiences - across social platforms,

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