Senior Marketing Operations Manager

Benefits

Parental leave

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Non-birth-parent leave

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Family-building benefits

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• Adoption assistance: Not verified
• Surrogacy assistance: Not verified

Mental health support

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Relocation assistance

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Childcare support

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Learning budget

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Salary

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401(k) match

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Market context

Median wage (BLS OEWS)

$93,011 national median

Projected growth (BLS Employment Projections)

+5.1% - Faster than average

55% above the BLS national median for marketing aggregate.

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Schedule

Shift type

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Weekend work

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Application

Cover letter

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Assessment

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Deadline

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Where they hire

State eligibility is not yet verified.

About this role

Senior Marketing Operations Manager San Francisco, CA At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. The Engagement Marketing Operations team at Lyft controls a majority of the communication with our active 30MM riders and 1.4MM drivers. As a senior operations leader on this team, you will serve as the bridge between marketing and engineering, driving end-to-end campaign execution, shaping platform strategy, and building the systems that power personalized communication at scale. This role sits at the forefront of how Lyft communicates with its customers, piloting AI-driven personalization, influencing the communication product roadmap, and helping define how Lyft connects with millions of riders and drivers across new channels and global markets. Responsibilities: - Campaign Execution & Communications Development - Drive end-to-end execution of owned channel communications, creating dynamic and engaging experiences across email, SMS, push, and in-app using Lyft's internal communications platform. - Demonstrate working proficiency in HTML/CSS for email, including the ability to architect dynamic templates and debug complex markup; a foundational understanding is required at minimum. - Execute campaigns with emphasis on audience segmentation. Develop/modify owned communications templates; set up, QA, and launch complex marketing campaigns with dynamic content. - AI Tools, Automations, Strategy & Adoption - Actively apply AI tools and workflows to improve campaign execution, team efficiency, and personalization at scale, serving as a resource for the team in adopting and implementing AI-driven approaches. -

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