Lifecycle & CRM lead

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About this role

Lifecycle & CRM lead Paris | OnSite Making preventive health the default for every human in Europe THE MISSION At Lucis https://lucis.life/?utm_source=career_job_desc&utm_medium=content, we believe healthcare should be preventive, not reactive. We're building the OS for human longevity to help people add more healthy years to their lives. You can read more about who we are and how we work here https://lucis.life/careers?utm_source=career_job_desc&utm_medium=content. THE ROLE We're looking for a Lifecycle & CRM Lead to own everything that happens after a customer registers - activation, onboarding, engagement, retention, and referral. This is a zero-to-one role: no predecessor, no ceiling, and direct impact on the metric that matters most to our business. Retention is acquisition. A 10% improvement in churn has the same P&L impact as acquiring 10% more customers at zero CAC. This role is that lever. This individual contributor role is responsible for: - Owning activation flows from registration through to paying customer - Building and iterating onboarding sequences from purchase to first blood result received - Running email and SMS strategy end-to-end - including writing the copy, not just designing the flows - Defining customer segmentation logic and building behavioral personalization at scale - Optimizing subscription renewals and repeat purchase rates - Taking over and fixing our referral program (currently underperforming - this is yours to rebuild) - Tracking and reporting on retention metrics, cohort analysis, NPS, and LTV attribution across all lifecycle programs ABOUT YOU You're passionate about the future of human health and want your work to help people

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