Growth Marketing Lead

Benefits

Parental leave

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Weekend work

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About this role

Growth Marketing Lead Location: San Francisco or Atlanta At Kargo, our mission is to build a connective tissue between the physical world of freight and the digital ecosystem used to manage it. We believe that advancements in smart infrastructure are critical to enabling a safer and more efficient future for logistics. Our loading dock sensor platform verifies all incoming and outgoing freight, aggregating data that enables shippers and carriers to efficiently manage dock operations, switch out suppliers and understand material flow in real time. We care deeply about delivering the best solutions for our customers. As a member of the Kargo team, you will play a pivotal role in fueling our growth. Working closely with our Marketing and Commercial Teams, you'll be responsible for developing and executing strategies to identify, attract, and nurture potential leads, ensuring a robust pipeline. Responsibilities - Own and execute Kargo's growth marketing strategy across the full customer lifecycle, using data-driven insights to drive acquisition, retention, and revenue expansion. - Mentor a high-performing team of Sales Development Representatives to drive pipeline growth. - Provide tactical growth and marketing support to our sales team to unlock new opportunities to our largest accounts. - Own and optimize campaigns across channels including email, social media, PPC, and more. - Manage and improve the performance of digital marketing channels, including paid ads, SEO, content and social media. - Manage HubSpot Marketing and Sales Hubs, optimizing features for lead/pipeline management, marketing automation, tracking and reporting. - Track, analyze and report on

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