Marketing Analytics - Assistant Vice President

Benefits

Parental leave

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Non-birth-parent leave

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Family-building benefits

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• Adoption assistance: Not verified
• Surrogacy assistance: Not verified

Mental health support

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Relocation assistance

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Childcare support

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Learning budget

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Verification

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Salary

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401(k) match

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Market context

Median wage (BLS OEWS)

$93,011 national median

Projected growth (BLS Employment Projections)

+5.1% - Faster than average

8% above the BLS national median for marketing aggregate.

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Schedule

Shift type

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Weekend work

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Application

Cover letter

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Assessment

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Deadline

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Where they hire

State eligibility is not yet verified.

About this role

Marketing Analytics - Assistant Vice President Salt Lake City, Utah, United States About the Role iCapital is seeking a highly experienced Marketing Analytics Assistant Vice President to play a key role in advancing the Marketing Analytics and Campaign Reporting capabilities. This role is split between hands-on reporting and analysis and dashboard development and reporting automation with a strong emphasis on ownership, rigor, and scalability. This is an individual contributor role for someone who can independently own reporting outputs, influence measurement standards, and help move the organization from fragmented and manual analytics toward more consistent, automated, and trusted insights. The ideal candidate is comfortable working in an environment where analytics are evolving and enjoys improving how data is captured, analyzed, and used. Responsibilities - Contribute to the design, development, and ongoing improvement of Tableau dashboards used to assess campaign performance, channel effectiveness, and funnel outcomes. - Lead the delivery of recurring performance reports and executive-ready scorecards, combining automated dashboards with hands-on analysis and interpretation. - Serve as a subject matter expert for marketing performance reporting, proactively identifying trends, issues, and optimization opportunities. - Drive the transition from manual reporting to scalable, standardized, and self-service dashboards - Analyze and synthesize data from multiple Martech and CRM platforms, including GA4, Salesforce, HubSpot, Cvent, LinkedIn, YouTube, X, Brightcove, and related sources. - Validate data accuracy across systems and proactively identify discrepancies, tracking gaps, and data quality issues. - Partner with CRM and Marketing Operations teams to influence how data pipelines, schemas, and reporting views

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