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Senior Lifecycle Marketing Manager

Gamma - San Francisco, California, United States

Posted Apr 16, 2026

Benefits

Parental leave
Not verified
Non-birth-parent leave
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Family-building benefits
  • Fertility benefits: Not verified
  • Adoption assistance: Not verified
  • Surrogacy assistance: Not verified
Mental health support
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Relocation assistance
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Childcare support
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Learning budget
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Verification
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Salary
$150K-$195K From the posting source checked Jun 20, 2026
401(k) match
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Market context

U.S. role benchmark (BLS OEWS)
$93,011 U.S. median for this role
Projected growth (BLS Employment Projections)
+5.1% - Faster than average

85% above the BLS role benchmark for marketing aggregate.

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Role

Role function
Marketing From the posting source checked Jun 20, 2026
Seniority
Senior From the posting source checked Jun 20, 2026

Schedule

Shift type
Not verified
Weekend work
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Company

Equity
Offered From the posting source checked Jun 20, 2026

Application

Cover letter
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Assessment
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Deadline
Not stated

Where they hire

State eligibility is not yet verified.

About this role

Senior Lifecycle Marketing Manager San Francisco, California, United States About the role You'll own the user journey from first touch to power user, designing and optimizing email campaigns, in-product messaging, and cross-channel experiences that activate new users, drive engagement, and convert casual users into Weekly Active Creators. This means building sophisticated automation flows in customer.io, running rigorous A/B tests, and creating campaigns that balance automation with authenticity across cultures and continents. As Senior Lifecycle Marketing Manager, you'll optimize key conversion points including onboarding completion, first meaningful creation, and free-to-paid conversion. You'll develop re-engagement campaigns for dormant users, create nurture sequences tailored to different personas, and adapt campaigns for international markets with diverse user needs. You'll partner with Marketing, Product, and Customer Experience to coordinate feature launches, incorporate user feedback, and improve the full experience. Our team has a strong in-office culture and works in person 4-5 days per week in San Francisco. We love working together to stay creative and connected, with flexibility to work from home when focus matters most. What you'll do - Design and execute lifecycle marketing campaigns across email, in-app, and push notifications, building sophisticated automation flows in customer.io - Optimize key conversion points including onboarding completion, first meaningful creation, free-to-paid conversion, and Weekly Active Creator status - Run rigorous A/B tests on messaging, timing, and campaign structure, analyzing performance and user behavior data to inform strategy - Increase user activation rates, improve conversion at critical funnel stages, and reduce time-to-value through optimized onboarding flows -

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