Senior Demand Generation Manager

Benefits

Parental leave

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Non-birth-parent leave

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Family-building benefits

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• Adoption assistance: Not verified
• Surrogacy assistance: Not verified

Mental health support

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Relocation assistance

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Childcare support

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Learning budget

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Verification

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Salary

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401(k) match

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Market context

U.S. role benchmark (BLS OEWS)

$93,011 U.S. median for this role

Projected growth (BLS Employment Projections)

+5.1% - Faster than average

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Role

Role function

Marketing From the posting source

Seniority

Senior From the posting source

Work mode

Hybrid From the posting source

In-office days

2 days From the posting source

Schedule

Shift type

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Weekend work

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Application

Cover letter

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Assessment

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Deadline

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Where they hire

State eligibility is not yet verified.

About this role

Senior Demand Generation Manager New York 📍 New York · Full-time · From April 2026 WHO WE ARE Formance is building the financial infrastructure for the hybrid economy, the world where money moves across fiat, crypto, and every payment rail in between. Our unified ledger gives digital asset companies, vertical SaaS platforms, and regulated financial institutions the speed, flexibility, and compliance-grade trust they need to build money movement products without compromise. We're a YC S21 company backed by a $21M Series A led by PayPal Ventures and top-tier investors. Customers include leading crypto exchanges, neobanks, payment platforms, and fintech infrastructure companies. Our market is expanding fast, product-market fit is real, deals are closing at record pace, and retention is strong. Today our pipeline is fully organic - it's time to accelerate. This role is the opportunity to build demand generation from the ground up: create the playbook, experiment across channels (events, email, ABM, ads, gifting, and more), and build the machine that takes us from Series A to the next level. You'll be at the coalface with a specific focus on AEO/SEO and paid, with room to experiment in partnerships, customer marketing, and PLG distribution. We're looking for someone who thinks about demand generation with a point of view, will thrive in a hyper-growth environment, and loves working collaboratively within a team that troubleshoots together, shares learnings, and wins together. WHAT YOU'LL OWN This is a full-ownership IC role. You own the Inbound SQL number. You orchestrate two top-tier agencies,

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