Principal Demand Generation Manager

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About this role

Principal Demand Generation Manager United States MKTQ227R22 Reporting to the Senior Director of Demand Generation, this role is responsible for uniting cross-functional stakeholders to develop and execute the biannual, strategic, and integrated Demand Generation and Field Marketing plan. You'll act as a central connecting point between go-to-market teams-ensuring we align with the company's overarching priorities and deliver measurable growth. The impact you will have: - Strategic Alignment: Lead collaboration across Demand Generation, Partner Marketing, Field Marketing, and other key leaders to articulate how integrated half-year plans roll up to company goals, securing executive alignment and approval. - Business Driver/SME: Informs and champions transformational operational excellence: A strong, scalable, operating rhythm that drives accountability, transparency, and measurability throughout the campaign development process. - Data-Driven Insights: Synthesize complex data and insights to guide executive decision-making and strategic adjustments. - Forward Thinking: Advocates and prioritizes a roadmap, asks about the future of integrated campaign development, and identifies and prioritizes high-impact projects to help scale the organization effectively. What we look for: - 7+ years of professional experience, of which 5+ years of experience are in demand generation in a high-growth SaaS startup. - Strong communication and stakeholder management skills; skilled at influencing across senior levels. - Proven ability to build operational frameworks, manage budgets, and drive cross-functional alignment. - Comfort working in dynamic, fast-paced environments and managing competing priorities. - Analytical mindset with proficiency in data-driven decision-making and campaign performance analysis. - Past experience working on integrated campaigns with expertise in end-to-end campaign

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