Director, Growth Marketing

Benefits

Parental leave

Not verified

Non-birth-parent leave

Not verified

Family-building benefits

• Fertility benefits: Not verified
• Adoption assistance: Not verified
• Surrogacy assistance: Not verified

Mental health support

Not verified

Relocation assistance

Not verified

Childcare support

Not verified

Learning budget

Not verified

Verification

Not verified

Salary

Not verified not verified - source not recorded; timestamp not recorded

401(k) match

Not verified

Was this benefit information wrong? Tell us.

Market context

Median wage (BLS OEWS)

$93,011 national median

Projected growth (BLS Employment Projections)

+5.1% - Faster than average

45% above the BLS national median for marketing aggregate.

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Schedule

Shift type

Not verified

Weekend work

Not verified

Application

Cover letter

Not verified

Assessment

Not verified

Deadline

Not stated

Where they hire

State eligibility is not yet verified.

About this role

Director, Growth Marketing Atlanta, GA, United States Hertz Car Sales is transforming how consumers buy used vehicles - offering confidence, quality, and convenience backed by one of the world's most trusted mobility brands. As part of this growth journey, we're seeking a Director of Growth Marketing. The successful candidate will drive digital and direct-to-consumer marketing strategy and tactics for Hertz Car Sales nationwide. Starting salary is $135K; commensurate with experience. A Day in Life: Reporting directly to the Sr Director, Hertz Car Sales Marketing, the Director, Performance Marketing will be responsible for media strategy, buying, and analytics based in Atlanta, Georgia. With a keen focus on key business metrics including revenue, profit, lead generation, store and online traffic, site conversion, store conversion, and retention, the Director, Growth Marketing will lead the growth of our marketing channels to deliver a growing profit stream and expand the consumer's positive experience with Hertz Car Sales. What You'll Do: Oversee the strategy, tactics and day-to-day management of our digital and DTC marketing channels focused on driving both online and retail vehicle sales: Paid search/SEM/Al Search SEO/AEO Paid Social Affiliate marketing Display Vehicle Listing Ads Connected TV Online Video Lead innovation and advancement of the overall digital marketing agenda through the development and execution of a multi-year roadmap. Hire, develop, and manage a Marketing Analyst to deliver new and comprehensive approaches to measure and optimize effectiveness of all marketing initiatives, including but not limited to utilizing MMM, incrementality testing, and other analytic techniques. Leverage CRM

Read the full description at fa-evlf-saasfaprod1.fa.ocs.oraclecloud.com. FewerJobs shows a source-linked preview and links to the original posting.