Lifecycle Growth Marketing Senior Manager, Retention
Crunchyroll - Los Angeles, California, United States
Posted Jun 4, 2026
Benefits
- Parental leave
- Not verified
- Non-birth-parent leave
- Not verified
- Family-building benefits
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- Fertility benefits: Not verified
- Adoption assistance: Not verified
- Surrogacy assistance: Not verified
- Mental health support
- Not verified
- Relocation assistance
- Not verified
- Childcare support
- Not verified
- Learning budget
- Not verified
- Verification
- Not verified
- Salary
- $135K-$160K From the posting source checked Jun 20, 2026
- 401(k) match
- Reported not verified - source not recorded; source URL not recorded; timestamp not recorded
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Market context
- U.S. role benchmark (BLS OEWS)
- $93,011 U.S. median for this role
- Projected growth (BLS Employment Projections)
- +5.1% - Faster than average
59% above the BLS role benchmark for marketing aggregate.
Matched to SOC 13-1161 - Marketing aggregate by role bucket.
Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.
Role
Schedule
- Shift type
- Not verified
- Weekend work
- Not verified
Application
- Cover letter
- Not verified
- Assessment
- Not verified
- Deadline
- Not stated
Where they hire
State eligibility is not yet verified.
About this role
Lifecycle Growth Marketing Senior Manager, Retention Los Angeles, California, United States About Crunchyroll Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it's powered by the anime content we all love. Join our team, and help us shape the future of anime! About the role Crunchyroll is looking for a strategic and data-driven lifecycle marketing leader to own programs designed to reduce churn and strengthen subscriber retention across our SVOD business. As Lifecycle Growth Marketing Senior Manager, Retention, you will lead lifecycle strategies that proactively identify and engage subscribers showing signs of churn risk. You'll design and scale targeted interventions that address both active churn (cancel intent) and passive churn (declining engagement, payment risk, or inactivity) . This role sits at the intersection of Lifecycle Strategy, Analytics, Product, and Marketing Operations , translating behavioral signals and churn models into lifecycle programs that protect recurring revenue and improve subscriber lifetime value. What You'll Do Own Lifecycle Churn Mitigation Strategy - Define and lead the end-to-end retention strategy across the subscriber lifecycle, positioning churn reduction as a core driver of sustainable growth and LTV expansion. - Establish a proactive, signal-based approach to identifying churn risk and deploying targeted lifecycle interventions that improve engagement and reduce both
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