Lifecycle Growth Marketer

Benefits

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Weekend work

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About this role

Lifecycle Growth Marketer San Francisco, California, United States Why Join Us? We're building the OS for new gen creators. We don't have rigid silos or endless process manuals; we trust smart people to shape their work and jump in where it matters most. You'll help define how the world experiences our organization. The Role We're hiring our first dedicated lifecycle growth marketer. You'll own the PLG (product-led growth) motion from the moment someone discovers Comfy through to expansion revenue - email programs, CRM nurture, free-to-paid conversion, upsells, cross-sells, and content-led growth. You'll work directly with the founding team, Marketing Lead, engineers and designers. What You'll Own Email & CRM - Build and own our email marketing infrastructure on Hubspot end-to-end - list architecture, segmentation logic, and deliverability. - Design and run automated nurture sequences for free users and subscribers - Own lifecycle messaging across onboarding, activation, re-engagement, and retention Free-to-Paid Conversion - Identify and instrument the moments in the user journey where free users are most likely to convert to Comfy Cloud - Run rapid experimentation on messaging, timing, and triggers to improve conversion rates - Build behavioral cohort analysis to understand what separates activated users from churned ones Upsell & Cross-sell - Develop playbooks for upgrading Cloud subscribers to higher tiers - Track expansion MRR and own the lifecycle metrics that feed it Content-Led Growth - Develop content programs (tutorials, workflow templates, use-case spotlights) that drive SEO, activation, and retention - Work with the community and creative team to

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