Audience Monetization Manager

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About this role

Audience Monetization Manager Paris, France About BlaBlaCar BlaBlaCar is the world's leading community-based travel app enabling 27 million members a year to carpool or travel by bus in 21 countries. Our team of 800 employees counts over 50 nationalities and is spread across our 5 global offices, 30% working fully remotely. Your mission We are building a new strategic pillar to monetize BlaBlaCar's global audience. With a focus on long-term scalability, we've been integrating programmatic advertising, direct brand deals, and affiliate partnerships to build a sustainable, high-growth revenue stream. We're looking for an Audience Monetization Manager to own and scale this practice from the ground up. You will define the strategy and roadmap, arbitrate among levers and maximize revenue by leveraging high-intent moments across the user journey. This is a rare "0 to 1" opportunity that combines high-level strategy with hands-on execution across diverse global markets. This role combines strategic ownership and hands-on execution, from defining the roadmap and coordinating stakeholders to running tests, monitoring performance and scaling successful initiatives. Your mission We are building a new strategic pillar to monetize BlaBlaCar's global audience. With a focus on long-term scalability, we've been integrating programmatic advertising, direct brand deals, and affiliate partnerships to build a sustainable, high-growth revenue stream. We're looking for an Audience Monetization Manager to own and scale this practice from the ground up. You will define the strategy and roadmap, arbitrate among levers and maximize revenue by leveraging high-intent moments across the user journey. This is a rare

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