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Head of Subscriber Acquisition, Apple TV

Apple - Culver City, United States of America

Posted Jun 11, 2026

Benefits

Parental leave
Not verified
Non-birth-parent leave
Not verified
Family-building benefits
  • Fertility benefits: Not verified
  • Adoption assistance: Not verified
  • Surrogacy assistance: Not verified
Mental health support
Not verified
Relocation assistance
Not verified
Childcare support
Not verified
Learning budget
Not verified
Verification
Not verified checked Jun 13, 2026
Salary
$182K-$274K From the posting source checked Jun 20, 2026
401(k) match
Reported from DOL Form 5500 industry filing (not employer-specific)

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Market context

U.S. role benchmark (BLS OEWS)
$93,011 U.S. median for this role
Projected growth (BLS Employment Projections)
+5.1% - Faster than average

145% above the BLS role benchmark for marketing aggregate.

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Role

Role function
Marketing From the posting source checked Jun 20, 2026
Seniority
Senior From the posting source checked Jun 20, 2026

Schedule

Shift type
Not verified
Weekend work
Not verified

Company

Equity
Offered Verified - SEC 10-K source checked Jun 20, 2026

Application

Cover letter
Not verified
Assessment
Not verified
Deadline
Not stated

Where they hire

State eligibility is not yet verified.

About this role

Head of Subscriber Acquisition, Apple TV Culver City, United States of America The people here at Apple don't just create products - they create the kind of wonder that's revolutionized entire industries. It's the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world better than we found it. We are seeking an experienced and data-driven Head of Subscriber Acquisition to lead customer growth across our streaming business. This executive will be responsible for developing and executing acquisition strategies that drive high-quality subscriber growth while maximizing lifetime value and overall business profitability. Reporting to the head of growth for Apple TV, this leader will oversee a multidisciplinary team spanning performance marketing, channel optimization, growth analytics, and acquisition product management. The ideal candidate combines deep expertise in digital marketing with a strong understanding of subscription economics, customer behavior, experimentation, and growth product development. Develop and execute the acquisition strategy to deliver subscriber, revenue, and profitability targets. Own forecasting, planning, and performance management for subscriber acquisition across all paid, owned, earned, and partner channels. Continuously optimize acquisition efforts to improve customer quality, retention, and lifetime value - not just top-of-funnel volume. Partner closely with Finance and Analytics teams on business planning, forecasting, and growth modeling. Work closely with marketing, business development, content and other functional teams to optimize our acquisition resources against the biggest opportunities for profitable growth. Drive Apple

Read the full description at jobs.apple.com. FewerJobs shows a preview and links to the original posting.

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