Sr. Marketing Manager, Industry Programs: Integrated Demand Plans and Messaging, AWS Industry Marketing

Benefits

Parental leave

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Non-birth-parent leave

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Family-building benefits

• Fertility benefits: Not verified
• Adoption assistance: Not verified
• Surrogacy assistance: Not verified

Mental health support

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Relocation assistance

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Childcare support

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Learning budget

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Verification

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Salary

$130K-$185K not verified - source not recorded; timestamp not recorded

401(k) match

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Market context

U.S. role benchmark (BLS OEWS)

$57,704 U.S. median for this role

Projected growth (BLS Employment Projections)

+0.9% - Slower

173% above the BLS role benchmark for sales aggregate.

Matched to SOC 41-2031 - Sales aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Schedule

Shift type

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Weekend work

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Application

Cover letter

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Assessment

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Deadline

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Where they hire

State eligibility is not yet verified.

About this role

Sr. Marketing Manager, Industry Programs: Integrated Demand Plans and Messaging, AWS Industry Marketing Seattle, Washington, USA This person is responsible for integrating industry messaging and priority vertical customer stories and use cases into our largest digital marketing campaigns. They must deeply understand our industry go-to-market priorities, top use cases, and messaging - and work as an evangelist across our digital marketing organizations to ensure our digital demand plans, program, and campaigns for AI, Migration, Data & Analytics, Connect, Sovereignty, Startup, etc. all lead with industry-specific storytelling and compelling content. To do that effectively, they will own and drive mechanisms and programs that bring the right subject-matter experts from industry and startup marketing teams into our planning, development, and execution of integrated demand plans and digital marketing activities. Key job responsibilities • Develop deep expertise in company industry go-to-market priorities, vertical customer use cases, and messaging frameworks • Design and implement programs that systematically integrate industry expertise into digital demand generation activities • Participate in integrated demand planning cycles to advocate for industry-specific content requirements • Monitor and report on integration success metrics and program effectiveness to leadership • Collaborate with campaign teams to embed vertical use cases throughout the customer journey • Establish feedback loops to continuously improve industry content integration and messaging Basic Qualifications: - 6+ years of developing and managing acquisition marketing or channel programs experience - Experience using data and metrics to drive improvements - Experience building, executing and scaling cross-functional marketing programs Preferred Qualifications: - Experience

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