Prog Manager, Performance Marketing & Lead Generation, Last Mile Delivery Programs- Hub and AmFlex

Benefits

Parental leave

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Non-birth-parent leave

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Family-building benefits

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• Adoption assistance: Not verified
• Surrogacy assistance: Not verified

Mental health support

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Relocation assistance

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Childcare support

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Learning budget

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Verification

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Salary

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Market context

U.S. role benchmark (BLS OEWS)

$61,842 U.S. median for this role

Projected growth (BLS Employment Projections)

+1.9% - Slower

Matched to SOC 11-1021 - Operations aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Schedule

Shift type

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Weekend work

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Application

Cover letter

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Assessment

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Deadline

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Where they hire

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About this role

Prog Manager, Performance Marketing & Lead Generation, Last Mile Delivery Programs- Hub and AmFlex Bengaluru, Karnataka, IND Amazon Flex & Hub Delivery team is seeking an experienced Program Manager to lead our online lead generation and top-of-funnel marketing initiatives. This role will own the end-to-end strategy and execution of performance marketing programs that drive qualified driver acquisition and optimize our digital marketing funnel. Key job responsibilities **Performance Marketing Strategy & Execution** - Own and optimize the complete top-of-funnel marketing strategy for Amazon Flex driver and Amazon Hub Store acquisition - Develop and execute comprehensive performance marketing campaigns across multiple digital channels - Drive continuous improvement in lead generation quality, volume, and cost-efficiency - Establish and monitor key performance indicators (KPIs) for all top-of-funnel activities **Paid Search & SEM Management** - Manage paid search campaigns through Google Ads with hands-on optimization of keywords, bids, and ad copy - Analyze search performance data to identify opportunities and drive ROI improvements - Collaborate with agencies and internal teams to scale paid search programs effectively **SEO & Organic Growth** - Lead search engine optimization (SEO) initiatives to improve organic visibility and traffic - Conduct keyword research and competitive analysis to inform content and technical SEO strategies - Partner with web development teams to implement SEO best practices and technical improvements **Social Media Marketing** - Develop and execute social media marketing strategies across relevant platforms - Optimize social campaigns for lead generation and conversion - Test and iterate on creative, messaging, and targeting approaches **Analytics

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