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Lifecycle Marketing Manager, Amazon Attraction, Influence, and Marketing

Amazon - Seattle, Washington, USA

Posted Mar 17, 2026

Benefits

Parental leave
20 weeks From the posting source checked Jun 20, 2026
Non-birth-parent leave
6 weeks From the posting source checked Jun 20, 2026
Family-building benefits
  • Fertility benefits: Offered From the posting source checked Jun 20, 2026
  • Adoption assistance: Offered From the posting source checked Jun 20, 2026
  • Surrogacy assistance: Not verified
Mental health support
Offered From the posting source checked Jun 20, 2026
Relocation assistance
Not verified
Childcare support
Offered From the posting source checked Jun 20, 2026
Learning budget
Not verified
Verification
Source-linked checked Jun 7, 2026
Salary
$109K-$160K From the posting source checked Jun 20, 2026
401(k) match
Reported from DOL Form 5500 industry filing (not employer-specific)

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Market context

U.S. role benchmark (BLS OEWS)
$93,011 U.S. median for this role
Projected growth (BLS Employment Projections)
+5.1% - Faster than average

45% above the BLS role benchmark for marketing aggregate.

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Role

Role function
Marketing From the posting source checked Jun 20, 2026
Seniority
Mid From the posting source checked Jun 20, 2026

Schedule

Shift type
Not verified
Weekend work
Not verified

Company

Company stage
Public-company From the posting source checked Jun 20, 2026
Equity
Offered Verified - SEC 10-K source checked Jun 20, 2026

Application

Cover letter
Not verified
Assessment
Not verified
Deadline
Not stated

Where they hire

State eligibility is not yet verified.

About this role

Lifecycle Marketing Manager, Amazon Attraction, Influence, and Marketing Seattle, Washington, USA Amazon's Journey Orchestration team is hiring a technically skilled Lifecycle Marketing Manager to own the end-to-end build and execution of global email, SMS, and push notification campaigns for corporate and hourly hiring. This is a hands-on, execution-focused role - you will write HTML/CSS code daily, configure automation workflows, troubleshoot rendering issues, and ship campaigns at global scale across Amazon's owned channels (amazon.jobs, hiring.amazon.com). The Journey Orchestration team within the Attraction, Influence, and Marketing (AIM) organization manages lifecycle marketing to acquire, nurture, and convert potential applicants - a free, owned marketing channel critical to Amazon's hiring goals. This role directly enables AIM's 2026 objective to achieve non-paid application share for Workforce Staffing and increase talent pipelines for Talent Acquisition. You are responsible for building responsive email templates from scratch, programming campaign logic within CRM and marketing automation platforms, conducting cross-client QA, and launching data-driven lifecycle journeys that deliver exceptional candidate experiences at scale. You will partner with Developers, Creative, Data Science, Analytics, Journey Planning, Legal, and Product teams to connect lifecycle activity to hiring outcomes. The ideal candidate writes clean, responsive HTML and CSS for email, has deep platform expertise in CRM/marketing automation tools, thrives in fast-moving environments, and has a track record of shipping high-volume lifecycle campaigns independently. You are not just planning campaigns - you are building and launching them. Key job responsibilities Technical Build & Coding (Primary) • Write and maintain responsive HTML email templates using HTML5,

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