Category Marketing Manager, CEPC

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About this role

Category Marketing Manager, CEPC Bengaluru, Karnataka, IND Amazon.in Electronics team is seeking an analytical, creative, and highly motivated Marketing Manager to strategize, develop, execute marketing strategies. Role & Responsibilities: Own all key traffic drivers for the category/ line of business, and work as a category advocate with central traffic teams. Possess a deep understanding of all traffic-driving mechanisms and channels (Onsite merchandising, Search, Social media, Push notifications, Performance marketing etc.) and actively engaging in optimization of those channels for the business. Analyze customer cohorts and drive initiatives to improve growth key cohorts. Collaborate and liaison with key electronic brands to drive onsite and offsite campaigns for brands. Conduct in-depth analyses to determine program effectiveness, continuously improving programs and site initiatives. Develop the category's style guidelines, merchandising calendar, promotions, and packages for brand promotions. Audit traffic funnel and provide weekly/ monthly insights on gaps to topline goal. Present to senior management externally and internally. Meet business goals while ensuring a top-notch customer experience. Basic Qualifications: - 3+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion Preferred Qualifications: - Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs - Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for

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