Customer Lifecycle Marketer

Benefits

Parental leave

Not verified

Non-birth-parent leave

Not verified

Family-building benefits

• Fertility benefits: Not verified
• Adoption assistance: Not verified
• Surrogacy assistance: Not verified

Mental health support

Not verified

Relocation assistance

Not verified

Childcare support

Not verified

Learning budget

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Verification

Not verified checked Jun 13, 2026

Salary

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401(k) match

Reported from DOL Form 5500 industry filing (not employer-specific)

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Market context

U.S. role benchmark (BLS OEWS)

$93,011 U.S. median for this role

Projected growth (BLS Employment Projections)

+5.1% - Faster than average

Matched to SOC 13-1161 - Marketing aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Role

Role function

Marketing From the posting source checked Jun 20, 2026

Seniority

Mid From the posting source checked Jun 20, 2026

Schedule

Shift type

Not verified

Weekend work

Not verified

Company

Company stage

Public-company From the posting source checked Jun 20, 2026

Equity

Offered Verified - SEC 10-K source checked Jun 20, 2026

Application

Cover letter

Not verified

Assessment

Not verified

Deadline

Not stated

Where they hire

State eligibility is not yet verified.

About this role

Customer Lifecycle Marketer Hyderabad - India Customer Lifecycle Marketer The Customer Lifecycle Marketing Manager is responsible for designing and executing marketing strategies that support the full customer journey-from onboarding to renewal and expansion. This role blends data-driven insights, cross-functional collaboration, and personalized engagement to increase customer adoption, satisfaction, and lifetime value. Note : This position has a blended shift from 1-10 PM Hyderabad Time. Key Responsibilities Customer Journey Mapping: Define and optimize lifecycle stages across onboarding, adoption, engagement, renewal, and expansion Segmented Campaign Execution: Develop targeted campaigns using email, SMS, in-product messaging, and events tailored to customer tier, persona, and usage patterns Cross-Functional Collaboration: Partner with Customer Success, Product, Sales, and IT to align lifecycle marketing efforts with business goals and customer feedback Lifecycle Analytics: Establish KPIs and reporting frameworks to measure campaign impact on retention, health scores, and upsell opportunities Personalization Strategy: Leverage customer data to deliver personalized content and experiences at scale Advocacy & Engagement: Support programs that convert satisfied customers into advocates through awards, testimonials, and community engagement Platform Integration: Coordinate with Gainsight, Salesforce, and other systems to ensure seamless campaign execution and data visibility Preferred Experience Bachelor's degree in Marketing , Business, or related field; MBA preferred. 2 + years of experience in lifecycle marketing, customer success, or related roles. Proficiency with marketing automation platforms (e.g., Marketo, HubSpot), CRM tools (e.g., Salesforce), and customer success platforms (e.g., Gainsight) Strong analytical skills and experience with A/B testing, segmentation, and campaign optimization. Excellent communication and project management skills.

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