Sr. Manager of Social Media & Digital Content Strategy
2K - Novato, California, United States
Posted May 4, 2026
Benefits
- Parental leave
- Not verified
- Non-birth-parent leave
- Not verified
- Family-building benefits
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- Fertility benefits: Not verified
- Adoption assistance: Not verified
- Surrogacy assistance: Not verified
- Mental health support
- Offered From the posting source checked Jun 20, 2026
- Relocation assistance
- Not verified
- Childcare support
- Not verified
- Learning budget
- Not verified
- Verification
- Not verified
- Salary
- $150K-$190K From the posting source checked Jun 20, 2026
- 401(k) match
- Not verified
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Market context
- U.S. role benchmark (BLS OEWS)
- $93,011 U.S. median for this role
- Projected growth (BLS Employment Projections)
- +5.1% - Faster than average
83% above the BLS role benchmark for marketing aggregate.
Matched to SOC 13-1161 - Marketing aggregate by role bucket.
Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.
Role
Schedule
- Shift type
- Not verified
- Weekend work
- Not verified
Company
Application
- Cover letter
- Not verified
- Assessment
- Not verified
- Deadline
- Not stated
Where they hire
State eligibility is not yet verified.
About this role
Sr. Manager of Social Media & Digital Content Strategy Novato, California, United States Who We Are 2K publishes some of the most recognized video game franchises in the world, including Borderlands, BioShock, NBA 2K, WWE 2K, PGA TOUR 2K, XCOM, and Sid Meier's Civilization. Our marketing teams work in close partnership across regions and functions to deliver high-quality, player-focused campaigns that support our business goals. Position Summary The Sr. Manager of Social Media & Digital Content is responsible for defining and executing the operational strategy for NBA 2K's social channels. This role translates high-level marketing objectives into actionable channel strategies, content plans, and measurable KPIs. Leading a team of managers and specialists, the Sr. Manager ensures all owned assets meet brand standards and best-known methods (BKMs) while providing deep audience insights to inform broader marketing and creative decisions. Primary Responsibilities - Channel Strategy: Define and document comprehensive social media strategies and objectives aligned with the overarching brand vision. - Performance Management: Set social-specific KPIs and develop monthly reports and post-mortems to track growth, engagement, and ROI. - Content Planning: Define content plans and objectives, ensuring a consistent and high-quality output across all owned platforms. - Insight Generation: Provide actionable audience and channel insights to the broader marketing team to optimize messaging and reach. - Quality Control: Review and approve all owned social assets, ensuring strict adherence to 2K's BKMs, brand safety guidelines, and strategic goals. - Integrated Execution: Develop integrated social rollout plans and "Run of Show" documents in close
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