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Senior Lead, Product Marketing - Accessories & Apparel

Whoop - Boston, MA

Posted Apr 2, 2026

Benefits

Parental leave
Not verified
Non-birth-parent leave
Not verified
Family-building benefits
  • Fertility benefits: Not verified
  • Adoption assistance: Not verified
  • Surrogacy assistance: Not verified
Mental health support
Not verified
Relocation assistance
Not verified
Childcare support
Not verified
Learning budget
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Verification
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Salary
$130K-$170K From the posting source checked Jun 20, 2026
401(k) match
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Market context

U.S. role benchmark (BLS OEWS)
$102,662 U.S. median for this role
Projected growth (BLS Employment Projections)
+5.4% - Faster than average

46% above the BLS role benchmark for product management aggregate.

Matched to SOC 11-1021 - Product Management aggregate by role bucket.

Source: U.S. Bureau of Labor Statistics, OEWS, May 2024 and Employment Projections, 2024-2034.

Role

Role function
Product From the posting source checked Jun 20, 2026
Seniority
Senior From the posting source checked Jun 20, 2026

Schedule

Shift type
Not verified
Weekend work
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Company

Equity
Offered From the posting source checked Jun 20, 2026

Application

Cover letter
Not verified
Assessment
Not verified
Deadline
Not stated

Where they hire

State eligibility is not yet verified.

About this role

Senior Lead, Product Marketing - Accessories & Apparel Boston, MA At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. WHOOP is hiring a Senior Lead of Apparel & Accessories Product Marketing to drive the development and strategy of a growing and high-impact product category. This role will lead early-stage product concepting and development, shaping the roadmap and influencing cross-functional priorities to deliver meaningful business outcomes. You will operate with a high degree of autonomy, partnering across internal teams and external collaborators to bring innovative products to life for WHOOP. At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. WHOOP is hiring a Senior Lead of Apparel & Accessories Product Marketing to drive the development and strategy of a growing and high-impact product category. This role will lead early-stage product concepting and development, shaping the roadmap and influencing cross-functional priorities to deliver meaningful business outcomes. You will operate with a high degree of autonomy, partnering across internal teams and external collaborators to bring innovative products to life for WHOOP. RESPONSIBILITIES: - Lead the end-to-end development of Apparel & Accessories products, driving execution from concept through launch readiness in partnership with design, engineering, and development teams - Introduce and lead early-stage product research and development, defining product concepts,

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